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Anheuser-Busch Names Atlanta Hawks Partner of the Year

The Atlanta Hawks have been named Anheuser-Busch InBev’s “NBA Partner of the Year,” team executives tell Brewbound. The difference maker for the Hawks: an in-arena activation with rap superstar Big Boi, who was featured on limited edition 25 oz. Budweiser cans sold within the Atlanta market and at the team’s home arena, State Farm Arena.

Goldman Sachs: Hard Seltzer to Finish 2020 Up 155%; Could Reach $30B by 2025

Distributors expect the hard seltzer segment to end the year with 155% growth and come close to doubling in 2021 with much of the growth coming from leading brands, White Claw (Mark Anthony Brands) and Truly Hard Seltzer (Boston Beer Company), according to a report from Goldman Sachs Equity Research arm.

Anheuser-Busch InBev Appoints Benoit Garbe as Chief Strategy Officer

After a year of sitting vacant, Anheuser-Busch inBev has finally filled its chief strategy officer role. The world’s largest beer manufacturer announced Monday evening the appointment of Benoit Garbe as chief strategy officer, Bob Tallett, A-B’s VP of business and wholesaler development, wrote in a letter to the company’s wholesaler partners.