Search across the BevNET CPG Media network including BevNET, Nosh, Brewbound, Taste Radio, Nombase and CPG Jobs.

Short's Brewing Company
Bellaire · MI · Production - Micro
Brewery news
Short’s Brewing Company Adds Distribution In Colorado
Short’s Brewing Company of Bellaire and Elk Rapids, MI will begin distribution of their beer in Colorado beginning in January with Elite Brands of Colorado. Official launch events will take place throughout the expanded distribution area the week of January 27th.
New Products: Stone’s Arrogant Consortia Collaborates with Jägermeister; New Belgium, High Brew to Release Cold Brew Cream Ale
Stone Brewing’s Arrogant Consortia has announced the launch of Jägermeister Arrogant Bastard Ale, an American strong ale brewed in collaboration with the makers of Jägermeister. Meanwhile, New Belgium Brewing Company and High Brew Coffee are collaborating on new coffee beer. And Superfluid Supply Company, a new subsidiary of Short’s Brewing, today announced the release of Beaches Hard Seltzer.
Short’s Brewing Company and GPI to Partner on Line of Cannabis Edibles and Infused Beverages
At the Benzinga Cannabis Capital Conference, Green Peak Innovations (GPI) CEO Jeff Radway announced that the Michigan medical cannabis leader has agreed to exclusively license the popular Short’s Brewery brand to produce a line of edibles and infused beverages.
Short’s Brewing Releases Psychedelic Cat Grass
On Friday, May 17, Short’s Brewing Co. and statewide beer, wine and spirits distributor Imperial Beverage again teamed up for the release of Short’s Psychedelic Cat Grass, a triple dry hopped IPA that was packaged and delivered to retailers throughout Michigan in less than 24 hours
Short’s Brewing, Imperial Beverage Collaborate on Psychedelic Cat Grass
On Friday, May 17, Short’s Brewing Co. and statewide beer, wine and spirits distributor Imperial Beverage will again team up for the release of Short’s Psychedelic Cat Grass, triple dry hopped IPA that will be packaged and delivered to retailers throughout Michigan in less than 24 hours.
Short’s Brewing Company Expands Distribution to Central Florida
Short’s Brewing Company of Bellaire and Elk Rapids, Mich. will begin distribution of their beer in Florida beginning in January with Cavalier Distributing in the greater Orlando area and J.J. Taylor Distributing Florida, Inc. in the greater Tampa area.
Short’s Brewing Company Adds Juicy Brut to Core Lineup
Short’s Brewing Company is excited to reveal their 2019 Release Schedule for the first quarter including the introduction of their new flagship beer, Juicy Brut. The lineup includes a mix of old favorites, new packaging options, previously pub-only releases, and Short’s 10,000th production batch of beer.
Starcut Ciders Transitions to Can-Only Packaging
Starcut Ciders, a division of Short’s Brewing Company, announces the transition of their packaging exclusively to cans and draft product, along with the release of their new rotating cider, Mosa.
MadTree and Short’s Collaborate on The Bonsai Project
MadTree Brewing Company and Short’s Brewing Company are launching The Bonsai Project collaboration (Get it? Short trees…) this November.
MadTree Brewing and Short’s Brewing Company Collaborate on The Bonsai Project
MadTree Brewing Company and Short’s Brewing Company are launching The Bonsai Project collaboration (Get it? Short trees…) this November. After sharing a couple gin and tonics, they decided to take brewery collaboration to a whole new level. Similar to a traditional black and tan, each brewery developed a recipe intended to be layered together resulting in the ultimate collaboration and gin and tonic experience.
Short’s Brewing Co. to Release Psychedelic Cat Grass IPA
Short’s Brewing Co. announces the 3rd annual release of their #WithoutDelayIPA, Psychedelic Cat Grass.
Short’s Brewing to Release Melt My Brain Golden Ale
Short’s Brewing Company announces the return of their popular gin and tonic inspired seasonal beer, Melt My Brain.
Short’s Brewing Company Announces Production Facility Expansion and New Canning Line
Short’s Brewing Company announces the expansion of their Elk Rapids production facility. This expansion will include installation of a new canning line, additional fermentation tanks, upgrades to brewing systems, and new office space.
Short’s Brewing Company Announces Rebrand of Local’s Light Lager
Short’s Brewing Company of Bellaire, Michigan announces a rebrand of their popular legacy flagship brand, Local’s Light. Local’s Light is a classic American Lager originally created to be beer in its simplest form.