Short’s Brewing Company Announces Rebrand of Local’s Light Lager

BELLAIRE, Mich. – Short’s Brewing Company of Bellaire, Michigan announces a rebrand of their popular legacy flagship brand, Local’s Light. Local’s Light is a classic American Lager originally created to be beer in its simplest form.

The Local’s Light rebrand was completed in house by Short’s Art Director, Jesse Den Herder in collaboration with the Creative and Sales Teams. Local’s Light has a long history at Short’s, according to Joe Short, founder and CEO, “I’m very excited and proud of where we’ve taken Local’s Light. Local’s was the gateway beer for a lot of people who were just getting into craft beer when we opened up in Bellaire 14 years ago. I’m loving the flavor and the simplicity that the “all malt” recipe provides. It’s a high quality, yet simple beer. Jesse did a great job with the art. It brings the classy and elegant versatility of the beer together while tying in its long history as a flagship brand. It’s a sexy package, with great pricing, that tastes delicious, and it’s made by people who care in Northern Michigan. I couldn’t be more happy (and refreshed) about getting this product into the hands of people who like beer.”

While the recipe remains the same, the processes for brewing this beer at the production level have been refined over the last year. Local’s Light is a classic American Lager originally crafted by Joe Short in 2004 to be “beer in its simplest form”. It’s a bright yellow beer with effervescent aromatics of fresh malted barley and lager yeast. Local’s Light has soft and subtle flavors of malt that finish crisp and clean making it perfectly balanced for smooth and easy drinkability.

Distribution of new packaged products will be coming to stores soon. Bottles and cans will be available at Short’s Mart starting on Friday, February 23rd. Short’s Michigan distribution partner, Imperial Beverage, will distribute six packs of bottles and cans starting at the end of February, with 12 packs of cans coming in March. Distribution partners in Illinois, Indiana, Ohio, and Wisconsin will carry Local’s Light cans starting in March.

For more information about Short’s Brewing Company, please visit

About Short’s Brewing Company

Located in the heart of Downtown Bellaire, MI, Short’s Brewing Co. was established in 2004 by Joe Short.  In 2009, Short’s began keg and bottle distribution in Michigan via their Elk Rapids Production Facility. Starcut Ciders is a division of Short’s Brewing Company born out of a desire to celebrate the bounty of Michigan orchards. The brewery is known widely for their flagship and experimental brews including Huma Lupa Licious and Soft Parade. Short’s prides themselves on producing fearlessly creative beers, handmade by people who care in Northern Michigan.

Brewbound Job Board

The leading job board for the beer industry. Featuring hundreds of jobs from leading breweries and associated companies.

Brewbound Marketplace Listing

The Brewbound Marketplace features listings for equipment, services, and more. Post a listing today.

Brewbound's Database of Breweries

Brewbound's database of breweries includes thousands of breweries from around the world.

Beer Events Calendar

A public calendar of events that are happening in the beer industry

View calendar | Post Event
Brewbound Live Winter 2020

Santa Monica, CA ● Dec. 3+4, 2020

Early Registration Open
Brewbound Podcast

The Brewbound Podcast features interviews with beer industry executives and entrepreneurs, along with highlights and commentary from the weekly news. New episodes every Thursday.

Brewbound Job Board

A weekly live-streamed discussion series with beer industry leaders and watchers on the business adjustments being made during the COVID-19 crisis and the future of the industry.