Boston Beer Company - Samuel Adams

It’s official: Samuel Adams’ first seasonal release of the year, Hopscape, has flopped. During its fourth-quarter earnings call on Wednesday, Boston Beer Company executives cited a 1 percent decline in depletions for the period and a 5 percent decline for the year. But that news was overshadowed by a 15 percent decline in depletions for the first six weeks of 2017, which executives blamed on the poor performance of Hopscape, a hoppy wheat ale.

Today, the cider makers at Angry Orchard announced the national release of its new seasonal hard cider Angry Orchard Tapped Maple, available now through April.

Boston Beer Company, the country’s second-largest craft brewery according to trade group the Brewers Association, today announced that CEO Martin Roper would retire in 2018. Roper, who has led the company since 2001, said in a press release that he informed the company’s board of directors of his plans to step down “a year in advance” to give the Boston Beer ample time to name a successor and to “assure a very smooth transition.”

In an effort to halt a sales slide for one of its most popular flagship brands, Boston Beer Company today unveiled a reformulated recipe for Samuel Adams Rebel IPA that now features the popular Mosaic hop variety as well as a new grain bill void of caramel malt. It’s the first time in Boston Beer’s 32-year history that the company has “significantly changed” the recipe of a flagship beer, according to founder Jim Koch, and it comes just three years after the product was first introduced nationally.

Aloha, Traveler! Whether you have sand between your toes or packed powder under your skis, this winter The Traveler Beer Company, brewers of THE American craft Shandy, are here to transport taste buds to an island paradise. Launching in January 2017, Traveler Beer invites drinkers to taste the tropics with its newest limited variety: Aloha Traveler Pineapple Shandy.

Samuel Adams was one of the first craft brewers to offer rotating beers that capture the essence of each season, and now, from January through April, the brewers are introducing drinkers to two new seasonal beers: Samuel Adams Hopscape and Fresh as Helles. It may be unconventional to have two seasonals at one time of year, but Sam Adams has never been known to follow the rules. The brewers felt that these two brews capture the essence of the ever-changing season across the country from January through April.

Only 541 bottles will be available – one for each homerun Big Papi crushed out of the park throughout his 19 year career. Big Hapi will be available exclusively at the Samuel Adams Boston Brewery, and all proceeds from the sale of the beer with go to The David Ortiz Children’s Fund.

Times are tough for the country’s second-largest craft beer maker. In its third-quarter earnings, released after the market closed on Thursday, Boston Beer Company reported 14 percent revenue declines and 12 percent shipment declines, compared to the same period last year.

Desalitech today announced the achievement of record-breaking reverse osmosis water recovery rates of 96% at the Padre Dam Advanced Water Reclamation plant in Southern California and 98% from the Charles River for use by local brewers.

Truly Spiked & Sparkling has caught fire amongst drinkers since its launch earlier this year, quickly becoming the number one selling spiked sparkling water on the market1. The latest innovation from Truly Spiked & Sparkling is Sicilian Blood Orange, a new style now available nationwide.

Craft beer fans can dust off their lederhosen and dirndl as Samuel Adams is bringing their highly anticipated OctoberFest back to beer gardens, Oktoberfest celebrations, bars and restaurants across the country. With its classic roasted malt character and sweet notes of caramel and toffee, the fall seasonal, which was first brewed in 1989, is now among the brewery’s most award-winning, beloved and sought-after beers.

Angry Orchard today announced the introduction of Easy Apple, the newest less sweet, easy-drinking cider from the leading U.S. cider maker1. Easy Apple offers drinkers a refreshing hard cider option in the Angry Orchard core collection that’s both lower in calories and sessionable. The cider will be introduced in 6-packs in select states beginning in August 2016, including: Washington state, Oregon, Idaho, Montana, Arkansas and Rhode Island. Easy Apple will also be available nationwide in the Angry Orchard Fall Orchard Sampler Variety Pack.

Coney Island Brewing Company announced today the expansion of its classic craft beers into the New England region. Fans in Connecticut and Rhode Island can now get a taste of the boardwalk with the bottle rollout of Mermaid Pilsner, Overpass IPA, Coney Island Lager and Freaktoberfest.

To commemorate the first-ever Copenhagen Beer Celebration (CBC) in Boston this September, the brewers from Samuel Adams and Mikkeller, both celebrated for their passion for innovation, experimentation, and collaboration teamed up to craft Bugs & Berries.The distinct brew incorporates ingredients native to the regions where both brewers call home. The CBC (Copenhagen Beer Celebration) beer festival has been held for years in Copenhagen, Denmark and features many craft breweries from around the world. The brewers are now bringing the festival to the U.S. for the first time September 23-24.