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Boston Beer Company - Samuel Adams
Boston · MA · Production - Regional
Brewery news
2017 Samuel Adams LongShot Competition to Help Homebrewers Go Pro
Since the Samuel Adams LongShot American Homebrew Contest was created 21 years ago to recognize passionate homebrewers, it has helped launch the professional brewing careers of multiple homebrewers. Knowing this, the brewers at Sam Adams have brewed a new plan to truly equip homebrewers with the experience and knowledge to take their passion to the next level.
To Promote Summer Ale, Boston Beer Encourages Taking Time Off
Sam Adams Summer Ale, one of the most popular and highly anticipated beers of the summer season, is finally old enough to drink itself. So what has 21 years of BBQs, camping trips, outdoor concerts, tailgating and shared memories with friends taught its brewers? That it’s important to take a break and smell the hops!

Regional Brewers Hit Hardest by Craft Slowdown
Production at 25 of the top 50 Brewers Association-defined craft breweries didn’t grow last year, according new data released today by the trade organization.

Massachusetts Alcohol Task Force Convenes for First Time
A Massachusetts state task force dealing with examining the state’s decades-old liquor laws met on Thursday — and beer distribution was on the agenda.

Press Clips: Texas House Advances Taproom Bill; Georgia Governor Signs Direct Sales Bill into Law
In Monday’s edition of Press Clips: The Texas House advances taproom bill; Georgia governor signs direct sales bill into law; Miller Lite, Samuel Adams begin work with new ad agencies; and much more.

Boston Beer Shipments Down 15 Percent Following Spring Seasonal Slump
Boston Beer Company’s efforts to resuscitate its seasonal beer program got off to rough start during the first quarter of 2017. The company shipped just 707,000 barrels of beer, cider, tea and hard seltzer last quarter, a 15 percent decrease from the comparable period in 2016. It also reported revenue ($161.7 million) and depletions declines of 14 percent during the quarter.

Press Clips: Jim Koch Defends Op-Ed; MillerCoors Wins Class-Action Suit
In this week’s Press Clips, Jim Koch defends his New York Times opinion piece; a deceptive advertising lawsuit against MillerCoors is dismissed; the SEC stands pat on no alcohol sales at football games; and much more.

Last Call: Amazon Begins Delivering Beer in Richmond; Stone Hotel Put on Hold, Again; California Millennials Choose Marijuana Over Beer
In this week’s edition of Last Call, Amazon begins delivering beer in Richmond; Stone puts its hotel project on hold again; and 34 percent of California millennials say they’d choose marijuana over beer.
Traveler Beer Company Releases Refreshment Variety Pack
The Traveler Beer Company, known for making THE American Craft Shandy, is on a mission to bring summer refreshment with the launch of its most popular beers in 12-ounce cans. Packaged to go where glass bottles can’t, like the pool, on hikes or kickball games at the park, Traveler cans will be available as part of the 12-Can Refreshment Variety Pack and Grapefruit Shandy 15-Can Pack.
Samuel Adams Celebrates Homebrewers, Releases LongShot American Homebrew Pack
In support of the craft beer revolution, Samuel Adams has spearheaded the search for the best homebrewers across the country for more than 20 years. Each year, thousands of homebrews are analyzed by expert beer judges at the Samuel Adams Boston Brewery but only three will win the ultimate prize: seeing their beers on tap and on shelves in the Samuel Adams LongShot American Homebrew Competition variety pack.

Jim Koch: End of “Craft Beer Revolution” is Near
Last Friday was National Beer Day and to mark the occasion, Boston Beer Company founder Jim Koch penned an op-ed for The New York Times hyperbolically titled “Is It Last Call For Craft Beer?” Koch, a craft beer pioneer and the man behind Samuel Adams, painted a bleak future for the industry despite it being what he called “the greatest time in history to be a beer drinker in America.”
Samuel Adams Releasing Cincinnati-Inspired American Lager 513
To celebrate Cincinnati’s importance to Sam Adams, the men and women who live and work in the Tri-State area and at the brewery, Sam Adams is releasing the first-ever Cincinnati-inspired American Lager aptly named Samuel Adams 513.
Veteran Boston Beer Director Jay Margolis To Retire
The Boston Beer Company, Inc. (NYSE: SAM) (the “Company”), brewers of Samuel Adams beers, announced today that Director Jay Margolis has informed the Board of Directors that he will not stand for re-election as a Director of the Company at the end of his current term and will retire from the Board effective as of the close of the 2017 Annual Meeting of Stockholders.
Truly Spiked & Sparkling Launches Lemon & Yuzu Flavor
Truly Spiked & Sparkling today announced the launch of its newest style, Truly Spiked & Sparkling Lemon & Yuzu, now available nationwide. Truly Spiked & Sparkling has caught fire amongst drinkers and has quickly become the go-to spiked sparkling water, a category poised to be this spring and summer’s biggest alcohol trend.