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Boston Beer Company - Samuel Adams

Boston · MA · Production - Regional

Brewery news

2017 Samuel Adams LongShot Competition to Help Homebrewers Go Pro

Since the Samuel Adams LongShot American Homebrew Contest was created 21 years ago to recognize passionate homebrewers, it has helped launch the professional brewing careers of multiple homebrewers. Knowing this, the brewers at Sam Adams have brewed a new plan to truly equip homebrewers with the experience and knowledge to take their passion to the next level.

To Promote Summer Ale, Boston Beer Encourages Taking Time Off

Sam Adams Summer Ale, one of the most popular and highly anticipated beers of the summer season, is finally old enough to drink itself. So what has 21 years of BBQs, camping trips, outdoor concerts, tailgating and shared memories with friends taught its brewers? That it’s important to take a break and smell the hops!

Boston Beer Shipments Down 15 Percent Following Spring Seasonal Slump

Boston Beer Company’s efforts to resuscitate its seasonal beer program got off to rough start during the first quarter of 2017. The company shipped just 707,000 barrels of beer, cider, tea and hard seltzer last quarter, a 15 percent decrease from the comparable period in 2016. It also reported revenue ($161.7 million) and depletions declines of 14 percent during the quarter.

Traveler Beer Company Releases Refreshment Variety Pack

The Traveler Beer Company, known for making THE American Craft Shandy, is on a mission to bring summer refreshment with the launch of its most popular beers in 12-ounce cans. Packaged to go where glass bottles can’t, like the pool, on hikes or kickball games at the park, Traveler cans will be available as part of the 12-Can Refreshment Variety Pack and Grapefruit Shandy 15-Can Pack.

Samuel Adams Celebrates Homebrewers, Releases LongShot American Homebrew Pack

In support of the craft beer revolution, Samuel Adams has spearheaded the search for the best homebrewers across the country for more than 20 years. Each year, thousands of homebrews are analyzed by expert beer judges at the Samuel Adams Boston Brewery but only three will win the ultimate prize: seeing their beers on tap and on shelves in the Samuel Adams LongShot American Homebrew Competition variety pack.

Jim Koch: End of “Craft Beer Revolution” is Near

Last Friday was National Beer Day and to mark the occasion, Boston Beer Company founder Jim Koch penned an op-ed for The New York Times hyperbolically titled “Is It Last Call For Craft Beer?” Koch, a craft beer pioneer and the man behind Samuel Adams, painted a bleak future for the industry despite it being what he called “the greatest time in history to be a beer drinker in America.”

Samuel Adams Releasing Cincinnati-Inspired American Lager 513

To celebrate Cincinnati’s importance to Sam Adams, the men and women who live and work in the Tri-State area and at the brewery, Sam Adams is releasing the first-ever Cincinnati-inspired American Lager aptly named Samuel Adams 513.

Veteran Boston Beer Director Jay Margolis To Retire

The Boston Beer Company, Inc. (NYSE: SAM) (the “Company”), brewers of Samuel Adams beers, announced today that Director Jay Margolis has informed the Board of Directors that he will not stand for re-election as a Director of the Company at the end of his current term and will retire from the Board effective as of the close of the 2017 Annual Meeting of Stockholders.

Truly Spiked & Sparkling Launches Lemon & Yuzu Flavor

Truly Spiked & Sparkling today announced the launch of its newest style, Truly Spiked & Sparkling Lemon & Yuzu, now available nationwide. Truly Spiked & Sparkling has caught fire amongst drinkers and has quickly become the go-to spiked sparkling water, a category poised to be this spring and summer’s biggest alcohol trend.