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Boston Beer Company - Samuel Adams

Boston · MA · Production - Regional

Brewery news

A Look Back at the 2017 Great American Beer Festival

The Brewers Association’s annual Great American Beer Festival drew an estimated 60,000 attendees to the Colorado Convention Center last week, and Brewbound hit the show floor to savor some brews and take in all of the spectacles that the GABF had to offer. Here’s what stood out.

Boston Beer Company Announces Winner of 2017 LongShot American Homebrew Competition During GABF

From garages and kitchens, to craft breweries across America, Samuel Adams is giving brewers around the country a chance to turn up the heat on their mash. During this years’ Great American Beer Festival (GABF), Samuel Adams announced homebrewer Ronnie Lawson of Austin, TX as the overall winner of the 2017 LongShot American Homebrew Contest and Peter Malikowski of Hampden, ME and Justin Greer of Royal Oak, MD as the runners up. The brewer also announced that Timothy and Dali Parker from Chula Vista Brewery in Chula Vista, CA won the 2018 Brewing & Business Experienceship as part of the Samuel Adams Brewing the American Dream (BTAD) program.

Boston Beer Debuts New Session Lager at GABF

Each year, during the Great American Beer Festival in Denver, Colo., Boston Beer Company invites members of the media to be among the first to taste its new focus items. The latest? A 4.7 percent ABV lager, called Sam ’76, that is brewed with craft’s most en vogue hops — cascade, citra, mosaic, simcoe and galaxy – and fermented with both lager and ale yeast strains.

Beer Manufacturers Hope Digital Rebates Will Boost Sales, Provide Insights

A growing number of beer companies are turning to digital rebate programs to boost volume sales and gain consumer insights as competition for off-premise business intensifies amongst breweries. The most well-known smartphone-enabled rebate program for alcoholic beverage manufacturers is run by Colorado-headquartered Ibotta, Inc.

Massachusetts Brewers, Wholesalers Still at Odds Over Franchise Law Reform

A nearly decade-long debate over how to reform Massachusetts’ controversial beer franchise laws continued Tuesday afternoon, as craft brewers and beer wholesalers packed a basement meeting room of the statehouse to testify before the Joint Committee on Consumer Protection and Professional Licensure.

Samuel Adams Releases OctoberFest

Craft beer fans will break out their lederhosen and dirndl, as Samuel Adams’ highly anticipated OctoberFest beer is back on shelves for the fall beer season.

Angry Orchard Launches ‘Understood in Motion 02’ Collaboration with E.Z. Orchards

East coast meets west coast with Understood in Motion 02, a collaboration between Angry Orchard Hard Cider (Walden, NY), America’s leading cider maker, and E.Z. Orchards Cidre (Salem, OR), expert cider apple orchardists. This new cider was born of two American cider makers’ shared commitment to raising awareness of the cider industry, as well as their friendship and appreciation for apples.

Boston Beer Company Reports Improved Revenue, Depletions Trends

After revenue and depletions declined 14 percent during the first quarter of 2017, Boston Beer Company rebounded in Q2, today reporting revenue growth of 1 percent and depletion decreases of just 3 percent versus the same period a year ago. In a press release, the company – which makes Samuel Adams beer, Angry Orchard Hard Cider, Twisted Tea, Truly Spiked & Sparkling seltzers and other offerings — said it sold nearly 1.1 million barrels of product during the 13-week period ending July 1, 2017. The company sold about the same amount of liquid during the second quarter of 2016.

Samuel Adams Launches Brewing the American Dream Collaboration Pack

To celebrate the independent and entrepreneurial spirit of the craft beer industry, Samuel Adams has collaborated with five different breweries across the country to brew a limited release 12-pack for the first-time ever, aptly named The Brewing the American Dream Collaboration Pack.

Truly Spiked & Sparkling Partners with Flywheel Sports

Get ready to have the best of both worlds with Truly Spiked & Sparkling and Flywheel Sports! With summer in full swing, Truly, the fastest selling spiked sparkling water, is teaming up with Flywheel, a leading indoor cycling brand, for “Cycle & Sip with Truly” sessions, a Flywheel class inspired by the spiked sparkling water followed by a well-deserved in-studio, post-workout social hour featuring Truly.