Truly Spiked & Sparkling Partners with Flywheel Sports

BOSTON, MA – Get ready to have the best of both worlds with Truly Spiked & Sparkling and Flywheel Sports! With summer in full swing, Truly, the fastest selling spiked sparkling water [1], is teaming up with Flywheel, a leading indoor cycling brand, for “Cycle & Sip with Truly” sessions, a Flywheel class inspired by the spiked sparkling water followed by a well-deserved in-studio, post-workout social hour featuring Truly. With 45% of drinkers agreeing that following a wellness routine makes it hard to be social because events often revolve around sugar-spiked, high-calorie food and drink, Truly and Flywheel are joining forces as an example of how to achieve a balanced lifestyle [2].

Kicking off July 20, Flywheel will host a “Cycle & Sip with Truly” class every Thursday for four weeks at select studios (schedule and locations noted below) located in New York, South Florida, Chicago, Washington D.C. and Boston for guests 21 and over. Guests can sign up just as they would for a standard Flywheel class at www.FlywheelSports.com, but can look forward to a post-workout social hour at the studio where cyclers can enjoy this low-calorie, spiked refreshment.

Truly is the perfect spiked beverage for those with a thirst for getting out there and staying active, and drinkers are picking it up in droves. Truly’s slim can variety pack is flying off the shelves with more momentum than any other spiked sparkling water in the category. [3] Gluten-free, 5% ABV, with only 100 calories and 1 gram of sugars, Truly is a great option for active drinkers – like those who frequent Flywheel – who want to lead a vibrant social life.

“The idea to develop Truly actually came about after a workout, and because Flywheel is one of my favorite studios, I couldn’t be more pumped about working with them for this month of classes,” said Casey O’Neill, a member of the innovation team behind Truly. “It is such a natural fit for us as we’re all about balance and having fun while still maintaining an active, health-minded lifestyle.”

“Summer can be challenging as we’re torn between sticking to wellness routines and enjoying the often-short-lived summer season to its full extent – including social time with friends,” said Lacey Stone, Flywheel instructor and Revenge Body with Khloe Kardashian trainer. “We’re excited to partner with Truly to bring a balance of wellness and fun to riders with post-workout social hours.”

A few lucky cyclers at Flywheel Flatiron in New York will also get an additional perk when Stone hosts a special “Cycle & Sip with Truly” class Tuesday, July 25. She’ll bring her passion for challenging, fun workouts from Los Angeles to New York, as she shares tips on how to stay fit while still indulging in a well-deserved spiked beverage with friends during a post-workout Truly Spiked & Sparkling social hour. The intimate class will be open to select few on a first-come, first-serve basis.

All classes are on a first-come, first-serve basis. Be sure to follow @TrulySparkling and @FlywheelSports on Instagram throughout the month for updates and fun surprises, including a chance to win a year-long membership to Flywheel and Truly swag! And don’t forget to include #SummerTruly and #LiveTruly with your favorite Truly flavor in hand for your hard-earned post-workout drink. For more information on Truly Spiked & Sparkling visit www.trulyspikedsparkling.com

Cycle & Sip with Truly Class Schedule:

Visit www.FlywheelSports.com for studio address and to sign up

Truly Spiked & Sparkling is available nationally in six-packs for a suggested retail price of $7.99-$9.99 and 12-packs for a suggested retail price of $14.99-$16.99. (All prices vary by location). For shop locators and purchasing details, visit: www.trulyspikedsparkling.com. Find Truly Spiked & Sparkling on Instagram, Facebook, and Twitter.

About Truly Spiked & Sparkling

Truly Spiked & Sparkling is a clean, crisp and refreshing spiked sparkling water with a hint of fruit. The innovators behind Truly Spiked & Sparkling worked tirelessly to develop a beverage that was not only delicious, but a spiked option with lower calories and carbs. With just 100 calories, 1 gram of sugars, and 5% ABV, Truly Spiked & Sparkling is crafted with simple, naturally gluten-free ingredients and contains alcohol made from cane sugar. It is available in five delicious styles: Colima Lime, Grapefruit & Pomelo, Pomegranate, Sicilian Blood Orange, and Lemon & Yuzu.

About Flywheel Sports

Flywheel Sports, Inc., a leading boutique fitness brand, provides world class fitness training at 42 studios across the United States. A private equity backed company, Flywheel employs more than 1,200 fitness professionals. Established in 2010 in New York’s Flatiron District, Flywheel is an indoor cycling experience that delivers a high-intensity, cardio workout in a fun, welcoming, and energetic atmosphere. The studio offers a State Of The Art stadium-style cycling format with unique in-studio leader boards that add a competitive element to classes. Its proprietary technology enables riders to get the most out of their workouts by gauging output, helping set personal goals and tracking progress over time. World class instructors lead each choreographed class with curated playlists guaranteed to motivate and inspire riders. Flywheel’s offerings also include FlyBarre, a precision training method that offers the best of lightweight training, core training and core strengthening exercises. FlyBarre, with 22 locations alongside Flywheel studios, offers the perfect complement to indoor cycling and the Flywheel cardio experience. For more information visit Flywheel Sports at flywheelsports.com.

Truly Spiked & Sparkling is a registered trademark of Hard Seltzer Beverage Company, LLC, an affiliate of The Boston Beer Company.


[1] IRI Total US Mulo + Conv, thru week ending 6/4/17

[1] Harris Poll study commissioned by Truly Spiked & Sparkling

[1] IRI Total US Mulo + Conv, thru week ending 6/4/17

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