Boston Beer Company - Samuel Adams

New England’s leading independent craft brewer is paying homage to its roots by proudly celebrating the national release of Samuel Adams New England IPA, a refreshingly juicy and hazy IPA. Previously available only in New England, Sam Adams brewers listened to drinkers’ enthusiasm for the beer, which was the best-selling growler of 2017 at the Boston Brewery, and are responding by rolling it out across the country for craft beer lovers to enjoy.

Newly Appointed Boston Beer Company CEO Dave Burwick will earn a base salary of $750,000 and take home a hefty $1.6 million signing bonus, according to an SEC filing. Burwick, already a member of Boston Beer’s board of directors since 2005, was announced as the company’s new CEO on Wednesday. He is expected to replace outgoing CEO Martin Roper, who has been with the company for more than 17 years, on April 2, according to the filing.

America’s most popular hard cider maker[1] Angry Orchard today announced its sponsorship of the 144th Kentucky Derby presented by Woodford Reserve, North America’s oldest continuously held sporting event. At the Derby, Angry Orchard will feature its newest hard cider innovation Angry Orchard Rosé as the Derby’s official hard cider.

After a yearlong search, Boston Beer Company has named its next CEO. On Wednesday night, the company revealed that Dave Burwick, the CEO of Peet’s Coffee & Tea, Inc., would depart the Bay Area-based specialty coffee maker for the producer of Samuel Adams — a pioneering U.S. craft beer brand that in recent years has struggled to grow as thousands of new offerings have flooded the market.

Following a year of flat sales at off-premise retail in 2017, U.S. beer dollar sales increased 3 percent through the first four weeks of 2018, according to retail data provider IRI Worldwide. IRI, a Chicago-based market research firm that tracks category-wide sales trends at off-premise retailers, reported total U.S. dollar sales of about $2.2 billion through January 28 in its multi-outlet and convenience (MULC) universe of stores (grocery, drug, club, dollar, mass-merchandiser and military).

At the of January, Constellation Brands announced that its Corona Extra brand would become the exclusive import beer of the Kentucky Derby for the next two years. The deal, according to John Alvarado, Constellation’s vice president of marketing, was driven in part by the date of this year’s race: May 5 (Cinco de Mayo).

As Sunday’s Super Bowl matchup between the New England Patriots and the Philadelphia Eagles unfolds on the field, Anheuser-Busch InBev will be attempting to capture viewers’ attention by running six ads during the commercial breaks.

U.S. beer volume sales were roughly flat in 2017, according to retail data provider IRI Worldwide. The market research firm, which tracks category-wide sales trends at off-premise retailers, reported that total U.S. beer dollar sales topped $34 billion in the firm’s multi-outlet and convenience (MULC) universe of stores (grocery, drug, club, dollar, mass-merchandiser and military).

Boston Beer Company has named Caitlin Braam, who departed Seattle Cider Company and Two Beers Brewing as president last August, as a “brand strategist” for its Angry Orchard Hard Cider line. “Cider is my passion and this is an incredible opportunity for me to help grow awareness of the cider industry overall, as well as have a bigger impact within the cider community,” Braam told Brewbound.

The Boston Red Sox and Boston Beer Company have reached a multi-year agreement to make Samuel Adams “the official beer of the Boston Red Sox.” It’s an eight-year deal that will last through the 2025 season, according to the Boston Globe.

In this week’s edition of Last Call: Molson Coors acquires Quebec craft brewery Trou du Diable; Shmaltz seeks investment; Boston Beer Company opens a taproom in Boston; Maryland’s alcohol regulator wraps up reform task force; Viceland renews Beerland.

Those that tuned into to watch the Houston Astros capture their first World Series title by defeating the Los Angeles Dodgers on Wednesday night were treated to a barrage of alcohol ads during the three-and-a-half-hour affair. Two beer companies — Constellation Brands and Boston Beer — sprung for multiple Game 7 spots, marketing a wide variety of beer, cider, and flavored malt beverage brands to more than 28 million viewers.

After two years of dabbling in the “hazy IPA” space with its Rebel Raw offering, Boston Beer Company is finally making a nationwide bet on a growing trend that started in its own backyard.

Net revenues for Boston Beer — which makes Samuel Adams beer, Angry Orchard Hard Cider, Twisted Tea, and Truly Spiked & Sparkling seltzers, among other products — declined to $247 million, which the company attributed to a 4 percent decline in shipments during the quarter ending September 30.