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Boston Beer Company - Samuel Adams
Boston · MA · Production - Regional
Brewery news
Dogfish INN Launches Outdoor Activity Package and Gear Shed
The Dogfish INN, Dogfish Head Craft Brewery’s canal-side hotel in Lewes, Delaware, brings its, “Welcome to Lewes. Mother Nature, Let’s Do This,” motto to life with two NEW offerings, the Off-Centered Gear Shed and Outdoor Activity Package.
IRI: New Belgium Accounts for 5 of Top 30 Craft Brands
New Belgium Brewing products account for one sixth of the top 30 craft beer brands, according to market research firm IRI.
Dogfish Head and Galaxie 500 Collaborate on Limited-Edition Beer and Vinyl Release for Record Store Day
Dogfish Head, the Official Beer of Record Store Day, and legendary indie rock trio, Galaxie 500, are celebrating with a limited-edition beer and vinyl release slated for Saturday, August 29.
Dogfish Head Releases Centennial Suds in Collaboration with the League of Women Voters of Delaware
Dogfish Head Brewings & Eats joins forces with the League of Women Voters of Delaware to celebrate the 100th anniversary of the ratification of the 19th Amendment – the historic law that granted women across the United State the right to vote – with the limited-edition release of Centennial Suds.
Boston Beer Hires New Truly VP; Invests $85 Million in Cincinnati Brewery Expansion
The Boston Beer Company has hired marketing executive Don Lane as its new vice president of the Truly Hard Seltzer brand. Boston Beer is investing $85 million to quadruple production at its nearly 90-year-old Cincinnati production brewery, according to a press release.
Dogfish Head’s 120 Minute IPA Returns with New Bottle Carrier
The Holy Grail for Hopheads, Dogfish Head Craft Brewery’s iconic 120 Minute IPA is back with a bold, new bottle carrier. Originally released in 2003, 120 Minute IPA is an Imperial IPA continuously hopped with a copious amount of high-alpha American hops throughout the boil and whirlpool, and dry-hopped with another whopping pallet of hops.

Boston Beer: Truly Hard Seltzer Out of Stocks to Continue, But Capacity Could Double in 2021; 8% ABV Truly Extra Testing in New York
Even amid persistent out-of-stock issues, Boston Beer Company’s Truly Hard Seltzer helped drive the company’s depletions (sales to retailers) growth to 46% in Q2. Boston Beer founder Jim Koch conceded Thursday that those inventory issues will last for the rest of the summer.

Boston Beer Company Reports Depletions +46%, Shipments +39.8% in Q2
Boston Beer Company reported second-quarter depletions (sales-to-retailers) growth of 46% and shipments (sales-to-wholesalers) growth of 39.8% during the second quarter of 2020, according to financial results shared after the end of trading today.

Last Call: Molson Coors Challenges A-B’s Future Use of Bud Light Corn Syrup Ads
Molson Coors is seeking a permanent injunction to stop A-B from broadcasting additional Bud Light ads pointing out the use of corn syrup in the brewing process of its competitor’s flagship light lagers, Coors Light and Miller Lite.
Monster Beverage ‘Likely’ to Enter Hard Seltzer Segment, According to Analyst; Dogfish Head Launches Hard Seltzer at Delaware Taproom
Energy drink maker Monster Beverage could be entering the more than $2 billion hard seltzer segment, according to an analyst’s report. Stifel Financial analyst Mark S. Astrachan speculated that the energy drink maker is considering entering the alcoholic beverage market, “most likely” with a hard seltzer.
Dogfish Head Celebrates 25th Anniversary with New Book
On this day in history, 25 years ago,Dogfish Head opened its doors as the first brewpub in the first state and one of the smallest commercial breweries in America, producing just 12 gallons of beer per brew to share with folks in Rehoboth, Delaware.
Dogfish Head Launches 16 oz. Cans at Rehoboth Brewpub
Even with its doors temporarily closed, the folks at Dogfish Head Brewings & Eats have been hard-at-work preparing for the brewpub’s 25th anniversary in June.
Dogfish Inn Reopens, Welcomes Guests Back for Summer Season
A basecamp for beer lovers and adventure seekers alike, theDogfish Inn in Lewes, Delaware, is NOW open for reservations and excited to welcome folks back to its canal-side campus.
Hard Seltzer Segment Could Make Up 10% of Beer Category Dollar Sales by Summer
The hard seltzer segment is on pace to capture 10% of the beer category dollar sales by this summer, according to Cowen analyst Vivien Azer. Last week, hard seltzer segment’s share of beer category dollar sales reached 8.8%, according to market research firm Nielsen. And there are no signs that the segment is slowing down.