News

Craft beer industry news.

Boulevard Brewing Co. Signs Royals Whit Merrifield to Sponsorship Deal

Boulevard Brewing Company, the Midwest’s largest craft brewery, has announced details of the first endorsement of a craft beer by a Major League Baseball player. Kansas City Royals’ second baseman and outfielder Whit Merrifield will star in Unfiltered Whit, a campaign for Boulevard’s classic Unfiltered Wheat Beer. The campaign includes advertising, merchandise, a sweepstakes and player appearances.

Snake River Brewing Announces Rebrand for 25th Anniversary

In the spring of 2019, Snake River Brewing in Jackson Hole, Wyoming celebrated 25 years of opening its doors and slinging beers. In celebration of this milestone, Snake River Brewing has announced a rebrand that will impact the visual look of the logo, can art, tap handles, website and merchandise.

Majority of US Senators Support Permanent Tax Reform for Brewers, Importers

Majority of US Senators Support Permanent Tax Reform for Brewers, Importers

A majority of U.S. Senators support making permanent excise tax relief for alcohol producers and importers. The 2019 version of the Craft Beverage Modernization and Tax Reform Act (CBMTRA) added its 52nd supporter in the U.S. Senate today, with Sen. Mazie Hirono (D-HI) becoming a co-sponsor. The legislation seeks to make permanent the two years of tax breaks that alcohol producers and importers received as part of the Tax Cuts and Jobs Act, which are slated to expire at the end of this year.

MillerCoors to Release Limited Edition Blue Moon Kegs for 50th Anniversary of Moon Landing

Blue Moon Brewing Company, the no. 1 national craft beer, is releasing a limited-edition keg design inspired by the recent announcement of Blue Origin’s new lunar lander, dubbed Blue Moon. The kegs will be released just ahead of July 20, 2019, in celebration of the 50th anniversary of the first Moon landing – the Apollo 11 mission.

Bear Republic Releases Challenge Series #06 Smells Like Citrus IPA

Bear Republic Brewing Company’s Challenge Series is a line of craft ales inspired by modern taste trends, the latest release is #06 Smells Like Citrus IPA. The 7% ABV ale has a malt base led by 2-row, Pilsner, wheat and turbocharged by juicy flavors thanks to late hop additions from four pounds per barrel of Amarillo, Mandarina Bavaria, Citra and Cascade hops. 

New Holland Brewing Company to Release Lake and Trail Lager

New Holland Brewing Company has partnered with REI Co-op, Merrell and Woosah Outfitters to celebrate 100 years of Michigan State Parks. Together, the partners have crafted a special beer and will host a series of events to benefit the state’s scenic parks.

Sheetz and Rusty Rail Brewing Company Collaborate on Coffee Bean IPA

Sheetz, one of America’s fastest growing family-owned and operated convenience store chains for over 65 years, in partnership with Rusty Rail Brewing Company, is excited to unveil its first-ever craft beer, Project Coffee Hopz, a limited-edition coffee bean IPA.

Lord Hobo Launches First 18-Pack, Eyes 50,000 Barrels in 2019

Lord Hobo Launches First 18-Pack, Eyes 50,000 Barrels in 2019

Lord Hobo Brewing Company is hoping the release of its first 18-pack and a vintage muscle car giveaway will help it accelerate beyond the 50,000-barrel threshold in 2019. The Massachusetts craft brewery launched 18-packs of Freebird, a new year-round golden ale that clocks in at 5.5 percent ABV, last Friday at its brewery and taproom in Woburn. Speaking to Brewbound, Lord Hobo director of new markets Rob Day said Freebird 18-packs — at a suggested retail price of $20 — are the company’s first foray into the “affordable, larger-package format.”

Denver Beer Co. Launches O&A Colorado Craft Hard Seltzer

Denver Beer Co. has announced the coming release of O&A Colorado Craft Hard Seltzer in early June, 2019. O&A, short for Out & About, joins the new segment of craft hard seltzer and is a new beverage category offering for the brewery.

Maui Brewing Company Re-Releases Black Pearl

The opportunity to be first in drinking the 2019 edition of Maui Brewing Company’s very limited release of Black Pearl occurs Friday, May 10 in MBC’s Kihei Tasting Room. The treasured Black Pearl consists of the base beer for Imperial Coconut Porter aged in Rum, Woodford Reserve, Heaven Hill, Four Roses Bourbon and Brandy barrels.

LazyG Brewhouse Names Travis Smith Brewmaster

Travis Smith has been named as Brewmaster to lead the brewing operations at the soon to open LazyG Brewhouse in Prescott, Arizona. The much-anticipated new brewpub, located in the downtown entertainment district, is under construction and scheduled to open in early summer.