abst Blue Ribbon has been brewing up delicious, refreshing drinks for over 175 years, and 2021 will be no different, as the famed blue ribbon graces three bold new flavors of Pabst Blue Ribbon’s effervescent Hard Tea. Hard Tea enthusiasts will be able to grab all their flavor fixes at once with the national launch of Pabst Blue Ribbon’s new Hard Tea Variety Pack.
Two of Brooklyn-based Five Boroughs Brewing Co.’s best-selling beers are destined for 12 packs. Year-round standout Tiny Juicy IPA and seasonal star Summer Ale will make the leap in late March, marking the brewery’s first foray into the 12 pack market.
Spindrift is going hard. The Newton, Massachusetts-based premium sparkling water brand announced today the launch of Spindrift Spiked, a hard seltzer line rolling out to stores next month. Similar to the brand’s core non-alcoholic products, the new line is made with real fruit juice and contains alcohol fermented from cane sugar with a 4% ABV.
The launch of Dogfish Head’s ready-to-drink canned cocktails into near national distribution marks the culmination of what brewery founder Sam Calagione described as “the single longest R&D project” of his career.
Wormtown Brewery will be kicking off its eleventh year by opening a new taproom Wednesday, March 17th at noon. Located at 72 Shrewsbury St Worcester, where the brewery moved to in 2015, the new 4,000 sq foot space will offer up to 14 lines of Wormtown beers, an expanded small bites menu, as well as a rotation of pop-ups in the kitchen featuring local restaurant partners. They will also hope to open a distillery in the coming months in the same location.
Whango, Atwater’s mango wheat fruit ale and the brewer’s most popular seasonal, is returning to market for the first time in two years, and just in time for St. Patrick’s Day.
Future Proof announced its flagship product, BeatBox Beverages has been named the fastest selling wine and ready-to-drink cocktail brand, according to the latest IRI data, as of Dec. 26, 2020.
Ohza, one of the fastest-growing ready-to-drink cocktail companies, has partnered with Savannah Distributing Co. Inc. to expand its distribution footprint to the state of Georgia, the first official southern location for the New England-based brand.
Before March 2020 and the impact of COVID-19-related government regulations and safety protocols, only 80 of Colorado’s breweries distributed beer to fans through restaurants and retail stores. The remaining of the state’s 425 breweries relied on on-premise sales of beer through their taprooms.
Ska Brewing is doubling down on its hazy IPA options this week with the release of Double Hazy IPA. This new beer taps at Ska’s World Headquarters on Friday, March 12, and is now available in cans in all of Ska’s markets.
Warminster Maltings states that they are now joining forces with an exclusive U.S. distributor, LD Carlson Company. Warminster cites the foundation of the alliance is a great working relationship, LD Carlson’s years of superior service supplying the craft industry and the urge to increase their distribution and brand visibility throughout the U.S.
Jack’s Abby Craft Lagers is attempting to sever its relationship with Atlantic Beverage Distributors, its Massachusetts wholesaler. The Framingham, Massachusetts-based craft brewery provided Atlantic with notice on January 14, two days after franchise law reform was enacted in the state.