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Brewbound Podcast: How Surfside Will Ride The Wave This Fall

Brewbound Podcast: How Surfside Will Ride The Wave This Fall

How does an ready-to-drink (RTD) brand that was built on the beach translate to other seasons? Surfside, Stateside Vodka’s hard iced tea and lemonade canned cocktail brand, is betting big on sports this fall.

Bev-Alc Sales Dip As Spirits and Wine RTDs Offer Bright Spots

Bev-Alc Sales Dip As Spirits and Wine RTDs Offer Bright Spots

Bev-alc sales declined in the two-week period (L2W) ending September 6, although cider, as well as wine and spirits-based ready-to-drink (RTD) continue to buck the trends, according to analysis of NIQ data from Goldman Sachs Equity Research.

3 Tier Beverages: Spirits-based RTDs Becoming Bigger Thorn in Beer’s Side, Despite Slowed Growth

3 Tier Beverages: Spirits-based RTDs Becoming Bigger Thorn in Beer’s Side, Despite Slowed Growth

The growth of spirits-based ready-to-drink cocktails (RTDs) may be slowing. However, the segment’s impact on the beer category is far from abating, according to bev-alc consulting and data firm 3 Tier Beverages.

Spirits-based RTD growth peaked in 2020, with dollar sales growth of more than 150% in NIQ-tracked off-premise channels (total U.S. xAOC plus liquor plus convenience), 3 Tier Beverages consultant Erin McVickers shared in a webinar last week. Growth then progressively slowed, but the segment was still able to more than double dollar sales from 2021 (nearly $1.53 billion) to 2024 (nearly $3.19 billion).

818 Tequila Parent Company Announces New Investment, CEO

818 Tequila Parent Company Announces New Investment, CEO

Kendall Jenner’s 818 Tequila has landed additional investment and named a new CEO. The tequila brand’s parent company, Calabasas Beverage Company (CBC), received a strategic investment from the Pérez family, owners of Grupo Solave.

Tip Top’s Kindred Spirits Series Bridges RTD Cocktails and Craft Beer

Tip Top’s Kindred Spirits Series Bridges RTD Cocktails and Craft Beer

Want to encourage craft beer drinkers to pick up a craft RTD cocktail? Try offering more beer. Now in its third release, Tip Top Proper Cocktails’ Kindred Spirits Series is a first-of-its-kind RTD brand and brewery collaboration that reimagines classic cocktails through the lens of craft beer.