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Super Lyte, a vodka-infused, sports-drink inspired refresher, from the makers of Surfside, has depleted 120,000 cases in its first five weeks in the market, with a forecast to hit 1.5 million cases this year.
Molson Coors has struck a deal to acquire spirits-based, ready-to-drink (RTD) cocktail pioneer Atomic Brands, whose Monaco Cocktails entered the then-nascent space in 2012. The deal should come as no surprise, as it aligns with Molson Coors’ goals to expand its beyond beer portfolio, part of the Horizon 2030 plan CEO Rahul Goyal outlined earlier this year.
Blake’s Beverage Co. is looking to be a leader in not just hard cider, but all “fruit-forward fourth category innovation,” founder and CEO Andrew Blake told Brewbound.
As brands race into the new hot ready-to-drink (RTD) trend combining vodka and sports drink flavors, one brand is playing it cool.
Mark Anthony Brands conquered hard seltzer with White Claw. Can the company pull off a repeat in the fast-growing hard sports drink (vodka + ade) market?
Fall’s ready-to-drink (RTD) releases push ABV higher and lean into the season. Cocktails from Absolut and Carbliss amp up the buzz, while pumpkin spiced drinks, chocolate martinis and Cosmo riffs land ahead of the holidays.
Three of Boston Beer Company’s 2026 test products are getting a full backing of support in 2027, as the company attempts to use its industry relationships and large sales teams to strongarm Boston Beer into today’s hottest bev-alc segments.
Whole Foods Market is back with its annual look at expected trends for the year ahead, and while the grocer focuses mainly on food, there are some signals of where beverage could be heading next.
Influencers and former collegiate basketball players Haley and Hanna Cavinder are aiming to throw Azúcar Tequila an alley-oop as the creative directors of its new ready-to-drink (RTD) margaritas, the company announced Thursday.
Two Robbers Spirits Co.’s partnership with the Philadelphia Eagles is helping the 7-year-old company fly. On the latest edition of the Brewbound Podcast, Two Robbers founders Vivek and Vikram Nayar share how partnerships with Philadelphia pro sports teams have helped raise their local profile and increase rate of sale in off-premise retailers.
Carbliss, the ready-to-drink (RTD) canned cocktail that has become one of the fastest-growing independent brands in its category, is launching a 12% ABV Cocktail Collection in November.
Check out news items initially reported in the Brewbound Insider Newsletter October 8-9, including headlines from SpikedAde, Hardywood Park, Starr Hill and Athletic.
Constellation Brands is charging into the back half of its 2027 fiscal year (FY27) with renewed positivity, as well as a new surging brand in its portfolio.
With functional beverages driving purchases in the adult non-alcoholic (ANA) alternatives set, NKD Distillery is heeding the call with its first ready-to-drink (RTD) line infused with kanna.
Stateside Brands’ Super Lyte is on pace to quadruple the first-year sales of the previous top spirits-based, ready-to-drink (RTD) launch.
Tröegs Independent Brewing (Hershey, Pennsylvania) has extended its push into the world of distilling with its first bottled spirits releases.
As many ready-to-drink (RTD) brands aim to expand shelf space, Straightaway Cocktails has invested in gate space instead. Three months into its Portland International Airport bar, the company is using the new space to interact with customers in different ways and trial drinks it otherwise wouldn’t be able to test at scale.
