Non-alcoholic (NA) beer claimed a record 4.2% share of beer category grocery sales during Dry January, according to an analysis by Bump Williams Consulting chief strategy officer Dan Wandel. NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1.
As many drinkers take a break from craft beer and other alcoholic beverages in January, craft breweries such as Notch are using the month and its lighter traffic to close taprooms temporarily as they undertake renovation projects.
Allagash Brewing is launching its first non-alcoholic (NA) offering this week with the release of Allagash Hop Water. Hop Water will exclusively be sold in 12 oz. can 6-packs at the brewery’s tasting room in Portland, Maine, starting later this week.
Athletic Brewing Company is adding two QB1s to its roster as “athlete-owners” as the NFL season kicks off tonight. New England Patriots quarterback Drake Maye and Dallas Cowboys quarterback Dak Prescott struck multi-year partnerships with the dedicated non-alcoholic beer maker and stakes in the business.
Dedicated non-alcoholic (NA) beer maker Athletic Brewing is tapping wine and spirits marketer Dan Kleinman as its next CMO. Kleinman will take over the role, effective September 8.
Adult Non-Alc (ANA) beverage sales passed $1.08 billion in U.S. off-premise sales in 2026, with the real number likely higher when counting on-premise and alternative channel sales. But more than halfway through 2026, that growth is slowing as the category matures.
If there’s ever a good place to make a pitch that a drinks brand is about hedonism, it would be at Tales of The Cocktail, the U.S. bar industry’s biggest event, which took place in New Orleans last month. What’s surprising is that the pitch came from a non-alc brand.
Lawson’s Finest Liquids started exploring the creation of a non-alcoholic (NA) beer five years ago, as the boom of craft NAs kicked off in response to consumers’ increased interest in bev-alc moderation following the COVID-19 pandemic.
There’s been a plot twist in the closure of Bauhaus Brew Labs (Minneapolis, Minnesota) – it’s off. ABV Technology has acquired the brewery, a longtime partner of the business, and will reopen it later this summer.
Adult Non-Alc (ANA) has entered the chat at Tales of The Cocktail, the bar industry’s biggest event, taking place in New Orleans this week.
Want to unleash faster growth in adult non-alcoholic drinks? Get ready to break some rules, says Jill Sites, who recently concluded a stint as EVP of sales at non-alc brand The Pathfinder.
Best Day Brewing founder and CEO Tate Huffard believes the modern non-alcoholic (NA) beer movement is now in its second wave – one characterized by “belonging.”
As many companies across the beverage aisle run towards wellness, one alcohol replacement brand is backing away from it.
Nearly 300 Republic National Distributing Company (RNDC) workers in Illinois are expected to be laid off as the distributor shuts down its operations in the state.
Fresh off its launch into the hard soda set with Spiked Pop, Owl’s Brew is shaking up its approach to the mixer category. The brand’s Functional Non-Alcoholic Mixers launched on Amazon this week, blending fruit juice, tea and botanicals with ingredients like L-theanine and vitamin C.
The Zero Proof, a leading adult non-alc beverage platform, today announced the acquisition of The New Bar, a West Coast-based non-alc hospitality and discovery program. Terms of the deal were not disclosed.
Campari is running back the spritz campaign, but this time without the alcohol.
