Non-Alcoholic

Featured Non-Alcoholic Content

Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%

Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%

Non-alcoholic (NA) beer claimed a record 4.2% share of beer category grocery sales during Dry January, according to an analysis by Bump Williams Consulting chief strategy officer Dan Wandel. NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1.

Allagash Launches First Adult Non-Alc Offering with Hop Water

Allagash Launches First Adult Non-Alc Offering with Hop Water

Allagash Brewing is launching its first non-alcoholic (NA) offering this week with the release of Allagash Hop Water. Hop Water will exclusively be sold in 12 oz. can 6-packs at the brewery’s tasting room in Portland, Maine, starting later this week.

Additional Content

Owl’s Brew Adds Functional Non-Alc Mixers

Owl’s Brew Adds Functional Non-Alc Mixers

Fresh off its launch into the hard soda set with Spiked Pop, Owl’s Brew is shaking up its approach to the mixer category. The brand’s Functional Non-Alcoholic Mixers launched on Amazon this week, blending fruit juice, tea and botanicals with ingredients like L-theanine and vitamin C.

Athletic’s Bill Shufelt is Bullish on the Future of NA Beer – and the Beer Category

Athletic’s Bill Shufelt is Bullish on the Future of NA Beer – and the Beer Category

Athletic Brewing co-founder and CEO Bill Shufelt is “the most excited” he’s felt since founding the dedicated non-alcoholic beer brand. On the latest edition of the Brewbound Podcast, Shufelt shared what’s driving his hyped feeling, with a foundation he and co-founder John Walker laid about a decade ago.

Hoplark’s Brand Refresh Aims to Boost Discovery Across Channels

Hoplark’s Brand Refresh Aims to Boost Discovery Across Channels

After eight years in the business, Hoplark is starting fresh. The Colorado-based hop-infused beverage maker is rolling out a comprehensive visual refresh this summer aimed at solidifying its identity across categories while broadening its reach to new consumers.

NIQ: How Moderation Is Reshaping Global Bev-Alc Sales

NIQ: How Moderation Is Reshaping Global Bev-Alc Sales

No/low alcohol has reached $6 billion in worldwide off-premise sales, but consumers are still reaching for water and soda over adult alternatives, according to a new moderation report from NIQ.