Non-alcoholic (NA) beer claimed a record 4.2% share of beer category grocery sales during Dry January, according to an analysis by Bump Williams Consulting chief strategy officer Dan Wandel. NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1.
As many drinkers take a break from craft beer and other alcoholic beverages in January, craft breweries such as Notch are using the month and its lighter traffic to close taprooms temporarily as they undertake renovation projects.
Allagash Brewing is launching its first non-alcoholic (NA) offering this week with the release of Allagash Hop Water. Hop Water will exclusively be sold in 12 oz. can 6-packs at the brewery’s tasting room in Portland, Maine, starting later this week.
Brooklyn-based non-alcoholic beverage maker St. Agrestis, best known for its Phony Negroni line of bottled RTD mocktails, has been acquired by The Wine Group (TWG) for an undisclosed sum.
Molson Coors is tapping into the equity of its flagship Coors Light brand for its next non-alcoholic (NA) beer venture: Coors 0.0.
Athletic Brewing Company CMO Andrew Katz has left the dedicated non-alcoholic (NA) beer maker after nearly five years.
Non-alcoholic (NA) beer brand BERO has secured placements at major off-premise retailers, giving it nationwide presence at brick-and-mortar stores. BERO, which was co-founded by A-list actor Tom Holland and CEO John Herman, has rolled out at Kroger, Publix and Walmart, the company announced. “These expansions represent an exciting moment for BERO and the category as… Read more »
Brooklyn Brewery’s non-alcoholic beer line is getting a rebrand and dropping the Special Effects moniker used since the line’s 2019 launch. Moving forward, the NA beer brand family will be Brooklyn Brewery Non-Alcoholic.
The Milan-based parent company of Fernet-Branca has invested in alcohol-removal technology, but don’t expect a zero-proof Fernet (at least yet).
Mocktail Club, the NA sparkling beverage brand founded by Pauline Idogho in 2019, has accomplished an unlikely feat: landing placement in 100 Virginia ABC stores, possibly one of the first times an adult non-alc (ANA) brand has cracked a control state system.
Constellation Brands has agreed to terms to acquire HOPWTR, expanding the beer and spirit giant’s presence in the fast-growing non-alcoholic space. The deal comes roughly five years after Constellation’s initial investment in HOPWTR in 2021 through its Venture division.
Touting its new U.S. distribution partnership with Molson Coors as a “revenue growth multiplier,” British mixer brand Fever-Tree saw net sales grow 6% year-over-year to £131.9 million in fiscal 2025, according to its preliminary full-year earnings report released earlier this week.
In time for Opening Day and to mark the brewery’s 30th anniversary, Stone Brewing (Escondido, California) has unveiled a new branded bar next to Section 309 at Petco Park, home of MLB’s San Diego Padres.
Hiyo, the non-alcoholic (NA) social tonic brand with investment from Constellation Brands, will hit nearly 2,000 Target stores across the country.
Non-alcoholic (NA) wine, beer and spirits still account for less than 1% of total alcohol category sales – leaving a runway for brands that innovate with popular functional ingredients, according to a new report from market research firm NIQ.
George Clooney, Rande Gerber and Mike Meldman’s non-alcoholic (NA) beer brand has been among the beer business’ worst-kept secrets. The Casamigos founders teased getting into beer’s fast-growing space last October. However, whispers about their involvement started long before.
From yoga studios to luxury fashion houses to corporate campuses, a diverse ecosystem of alternative channels has quietly emerged as a small but meaningful growth opportunity for adult non-alcoholic (ANA) drinks – and mostly through organic discovery.
