Non-alcoholic (NA) beer claimed a record 4.2% share of beer category grocery sales during Dry January, according to an analysis by Bump Williams Consulting chief strategy officer Dan Wandel. NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1.
As many drinkers take a break from craft beer and other alcoholic beverages in January, craft breweries such as Notch are using the month and its lighter traffic to close taprooms temporarily as they undertake renovation projects.
Allagash Brewing is launching its first non-alcoholic (NA) offering this week with the release of Allagash Hop Water. Hop Water will exclusively be sold in 12 oz. can 6-packs at the brewery’s tasting room in Portland, Maine, starting later this week.
BevNET Live NYC 2026 kicked off with several sit-down interviews with entrepreneurs, including several in the low ABV and non-alcoholic beverage categories who discussed the rapidly changing consumer landscape.
After eight years in the business, Hoplark is starting fresh. The Colorado-based hop-infused beverage maker is rolling out a comprehensive visual refresh this summer aimed at solidifying its identity across categories while broadening its reach to new consumers.
No/low alcohol has reached $6 billion in worldwide off-premise sales, but consumers are still reaching for water and soda over adult alternatives, according to a new moderation report from NIQ.
After making a splashy debut in 2024, Más+ By Messi, the hydration drink brand co-launched by global soccer superstar Lionel Messi and Mark Anthony Brands, is officially out of the game.
Winemaking is a slow process, requiring years devoted to growing, harvesting, fermenting and aging before a bottle is uncorked.
Much to the frustration of its producers, the adoption of adult non-alcoholic (ANA) wine is taking a similar pace. Long dominated by sparkling varieties, still varieties of ANA wine are populating the category as mainstream wine brands enter the set, with an ability to scale and open the door to a broader addressable market with less expensive options.
Diageo is extending its non-alc (NA) spirit Ritual Zero Proof into the ready-to-drink (RTD) category with three canned cocktails.
Two months on the market, celebrity-founded non-alcoholic beer Crazy Mountain has received $15 million in seed funding round led by investment firm CAVU Consumer Partners.
Brooklyn-based non-alcoholic beverage maker St. Agrestis, best known for its Phony Negroni line of bottled RTD mocktails, has been acquired by The Wine Group (TWG) for an undisclosed sum.
Molson Coors is tapping into the equity of its flagship Coors Light brand for its next non-alcoholic (NA) beer venture: Coors 0.0.
Athletic Brewing Company CMO Andrew Katz has left the dedicated non-alcoholic (NA) beer maker after nearly five years.
Non-alcoholic (NA) beer brand BERO has secured placements at major off-premise retailers, giving it nationwide presence at brick-and-mortar stores. BERO, which was co-founded by A-list actor Tom Holland and CEO John Herman, has rolled out at Kroger, Publix and Walmart, the company announced. “These expansions represent an exciting moment for BERO and the category as… Read more »
Brooklyn Brewery’s non-alcoholic beer line is getting a rebrand and dropping the Special Effects moniker used since the line’s 2019 launch. Moving forward, the NA beer brand family will be Brooklyn Brewery Non-Alcoholic.
The Milan-based parent company of Fernet-Branca has invested in alcohol-removal technology, but don’t expect a zero-proof Fernet (at least yet).
Mocktail Club, the NA sparkling beverage brand founded by Pauline Idogho in 2019, has accomplished an unlikely feat: landing placement in 100 Virginia ABC stores, possibly one of the first times an adult non-alc (ANA) brand has cracked a control state system.
