non-alcoholic

Boston Beer’s Annual Brunch Focuses on Samuel Adams, Dogfish Head Non-Alc Beers

Boston Beer’s Annual Brunch Focuses on Samuel Adams, Dogfish Head Non-Alc Beers

Boston Beer Company’s annual Great American Beer Festival brunch this year was, of course, physically distant. It was also less boozy than previous years. The latter point was on purpose. Among Boston Beer’s big innovations for 2021 are Samuel Adams Just the Haze IPA and Dogfish Head Lemon Quest, both non-alcoholic offerings.

Brewers Large and Small Take Aim at Non-Alcoholic Beer Segment

Brewers Large and Small Take Aim at Non-Alcoholic Beer Segment

In an effort to attract a growing number of drinkers who are moderating alcohol consumption, several beer companies are looking toward non-alcoholic brews as a way to boost sales and court the 30 percent of U.S. adults who don’t imbibe. Among major producers, both Heineken and Pabst have recently announced plans to roll out non-alc offerings nationwide in the first quarter of 2019. There’s also an emerging group of startups focused exclusively on crafting alcohol-free libations.