Non-Alcoholic

Featured Non-Alcoholic Content

Additional Content

How Brands Are Addressing Non-Alc’s Biggest Barriers

How Brands Are Addressing Non-Alc’s Biggest Barriers

Despite non-alc’s momentum, only 26% of the U.S. consumers moderating their alcohol say they are drinking no-alcohol alternatives to their favorite full-strength drinks, citing barriers around taste and lack of availability, according to a recent report from bev-alc data firm IWSR.

Revolution Brewing Launches First Non-Alc Offering

Revolution Brewing Launches First Non-Alc Offering

Revolution Brewing is getting into the non-alcoholic (NA) beverage game. The Chicago-based craft brewery has launched Super-Zero sparkling hop water, its first NA offering.

Athletic Expands Retail Presence in U.K. and Canada

Athletic Expands Retail Presence in U.K. and Canada

While Athletic Brewing Company continues to record exponential growth for its non-alcoholic (NA) offerings in the U.S., it’s not limiting itself to its home country. The Milford, Connecticut-based craft brewery announced expansion moves today for its business in both the U.K. and Canada.

JetBlue to Serve Athletic’s Non-Alcoholic Beer on Flights

JetBlue to Serve Athletic’s Non-Alcoholic Beer on Flights

Athletic Brewing Company’s Upside Dawn Golden will be served on all domestic JetBlue flights starting in May, the company shared today. The partnership marks the first time that a major U.S. airline has served non-alcoholic craft beer at 35,000 feet.

Athletic Brewing Expected to be Top 15 Craft Brewery by 2024

Athletic Brewing Expected to be Top 15 Craft Brewery by 2024

Non-alcoholic (NA) beer maker Athletic Brewing Company produced 170,000 barrels of beer in 2022, which would place it just within the Brewers Association’s (BA) top 20 craft breweries by volume. By the end of 2023, the Stratford, Connecticut-based brewery is expected to be in the top 15.

Constellation Brands’ 2023 Plans: Big Bet on Modelo Oro; Non-Alc Corona on the Way

Constellation Brands’ 2023 Plans: Big Bet on Modelo Oro; Non-Alc Corona on the Way

Not content to rest on Modelo’s laurels as the country’s No. 2 beer brand, Constellation aims to continue to raise consumer awareness, which increased +43% in 2022, VP of brand marketing Greg Gallagher said. “We have a ton of room to grow and we’ll have to continue to find new ways to attract more drinkers,” he said.