Non-alcoholic (NA) beer claimed a record 4.2% share of beer category grocery sales during Dry January, according to an analysis by Bump Williams Consulting chief strategy officer Dan Wandel. NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1.
As many drinkers take a break from craft beer and other alcoholic beverages in January, craft breweries such as Notch are using the month and its lighter traffic to close taprooms temporarily as they undertake renovation projects.
Allagash Brewing is launching its first non-alcoholic (NA) offering this week with the release of Allagash Hop Water. Hop Water will exclusively be sold in 12 oz. can 6-packs at the brewery’s tasting room in Portland, Maine, starting later this week.
Michelob Ultra Zero is now the No. 1 non-alcoholic beer brand by volume in off-premise scans tracked by Circana for the 12-week period ending February 8, Anheuser-Busch InBev shared this week. A-B hailed the brand as the “fastest-growing” NA beer in the industry. Although Michelob Ultra Zero is the top NA volume brand, it trails Heineken 0.0 in dollar sales.
The non-alcoholic (NA) beer segment failed to grab a significant amount of dollar share in grocery stores in January, according to NIQ data analyzed for Brewbound by Bump Williams Consulting (BWC).
As functional drink brands look for a foothold in the booming alcohol alternatives space, one kava company is trying something new.
Beverage-alcohol’s health and wellness headwinds are showing signs of dying down in 2026, Bernstein analyst Nadine Sarwat wrote in her February 13 “Weekend Consumer Blast.”
In 2025, Jiant told Brewbound that it wanted to be hard tea’s Olipop – a flavor-forward, ingredient-focused functional brand that connected with new and lapsed drinkers in the category.
Heineken is expanding its non-alcoholic (NA) beer line with two new Heineken 0.0 flavors: Cold Pressed Lime and Nectarine Juniper. The first flavor varieties for the NA beer brand will launch next month in the U.S., Heineken USA CEO Maggie Timoney shared last week.
While some intoxicating hemp brands are positioning themselves as alcohol alternatives, one early adopter of alcohol-free spirits is joining the fray from the opposite direction.
Non-alcoholic (NA) beer BERO is cruising into its sophomore year with new investment and a pair of high-profile summer marketing opportunities.
The majority of adult non-alcoholic (ANA) beverage buyers are new consumers to the category, suggesting opportunities for suppliers looking to have a greater impact on the category, according to new data from market research firm NIQ.
The best New York bars for non-all (NA) cocktails don’t heavily rely on NA spirits, according to the Inaugural NYC’s Best Bars for NA 2025 Awards.
With Constellation Brands and Live Nation now in its corner, Hiyo is focused on defining the positioning of its relaxing “social tonics.”
Adult non-alc (ANA) cocktails are gaining momentum in luxury hotels, with one major chain reporting a 32% sales increase over the past three years. But functional ingredients and education still create challenges.
For some Dry January participants, the month of abstaining from alcohol is an annual tradition, but for others it spurs a lifestyle change, consumer research firm Numerator found in a recent survey of 500 U.S. consumers who planned to partake in the ritual.
Russian River Brewing Company [RRBC] (Windsor & Santa Rosa, California) has begun donating proceeds from Russian River 110 West Coast Pils to Russian Riverkeeper, a local non-profit climate organization focused on its eponymous river.
