3 Up, 3 Down with 3 Tier Beverages is a quarterly insights series available to Brewbound Insiders, via the Chicago-headquartered, bev-alc-focused consulting and data firm.
Combining coffee, non-alcoholic beer and upcycled barley rice protein, the brains behind Super Coffee and Athletic Brewing believe they’ve created a product their core consumer base never knew they needed.
Non-alcoholic beer, wine and spirits had their time in the spotlight during Dry January, while high ABV ciders are taking off. In this second installment of the quarterly series, 3 Tier product team consultant Stephanie Roatis shared three insights on industry growth, as well as three underperforming areas across bev-alc scan data.
Dry January is over but health and wellness trends aren’t slowing down and neither are sales of NA versions of alcoholic beverages. The work has just begun too for dedicated non-alcoholic beer, wine and spirits retailers.
Fast-growing non-alcoholic beer maker Athletic Brewing’s valuation is at just under $500 million, according to a Forbes profile released today.
Mindful drinking, non-alcoholic beer and other alcohol-free leisure beverages are gaining major traction across multiple consumer segments. Best Day Brewing is looking to expand its foothold in the market and broaden consumer awareness thanks to a comprehensive brand build out from Gestalt Brand Lab.
Surreal Brewing, the award-winning non-alcoholic craft beer company from Northern California, is taking its innovative, health-centered non-alcoholic craft beers to “The Buckeye State”, Ohio, with the announcement of its partnership with Heidelberg Distributing Company, a family-owned and operated business for 84 years, servicing more than 26,000 retail and industry establishments across all counties in Ohio and Kentucky.
New non-alcoholic beer brand DrinkSip has set its sights on becoming a top competitor within the fast-growing craft NA beer segment.
Last Call: Self-Distribution Inches Closer in Virginia; NA Beer +26% During Dry January on Drizly; Beast Unleashed Distribution Contract Critiqued
The pool of craft brewers launching non-alcoholic beers continues to grow. Joining the fray is Hops & Grain founder Josh Hare, who launched Rick’s Near Beer in late 2022.
The number of brewer’s notices issued by the U.S. Department of the Treasury Alcohol and Tobacco Tax and Trade Bureau (TTB) increased by 732 in 2022, the smallest increase since 2023, Brewers Association chief economist Bart Watson noted.
Molson Coors continues to grow its non-alcoholic portfolio with its latest release Roxie, a zero-proof canned cocktail launching today exclusively online.
Ready-to-drink cocktails (RTDs), non-alcoholic (NA) adult beverages and lager are expected to grow on Drizly in 2023, according to the alcohol e-commerce platform’s 2023 BevAlc Trend Report.
Fast-growing non-alcoholic beer maker Athletic Brewing Company will make its largest investment ever to support its “Give Dry a Try” campaign and boost the company during “Dry January.”
A year after its founding, the Adult Non-Alcoholic Beverage Association (ANBA) has more than doubled its membership to more than 90 beverage companies across beer, wine and spirits.
