Non-alcoholic (NA) beer claimed a record 4.2% share of beer category grocery sales during Dry January, according to an analysis by Bump Williams Consulting chief strategy officer Dan Wandel. NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1.
As many drinkers take a break from craft beer and other alcoholic beverages in January, craft breweries such as Notch are using the month and its lighter traffic to close taprooms temporarily as they undertake renovation projects.
Allagash Brewing is launching its first non-alcoholic (NA) offering this week with the release of Allagash Hop Water. Hop Water will exclusively be sold in 12 oz. can 6-packs at the brewery’s tasting room in Portland, Maine, starting later this week.
While some intoxicating hemp brands are positioning themselves as alcohol alternatives, one early adopter of alcohol-free spirits is joining the fray from the opposite direction.
Non-alcoholic (NA) beer BERO is cruising into its sophomore year with new investment and a pair of high-profile summer marketing opportunities.
The majority of adult non-alcoholic (ANA) beverage buyers are new consumers to the category, suggesting opportunities for suppliers looking to have a greater impact on the category, according to new data from market research firm NIQ.
The best New York bars for non-all (NA) cocktails don’t heavily rely on NA spirits, according to the Inaugural NYC’s Best Bars for NA 2025 Awards.
With Constellation Brands and Live Nation now in its corner, Hiyo is focused on defining the positioning of its relaxing “social tonics.”
Adult non-alc (ANA) cocktails are gaining momentum in luxury hotels, with one major chain reporting a 32% sales increase over the past three years. But functional ingredients and education still create challenges.
For some Dry January participants, the month of abstaining from alcohol is an annual tradition, but for others it spurs a lifestyle change, consumer research firm Numerator found in a recent survey of 500 U.S. consumers who planned to partake in the ritual.
Russian River Brewing Company [RRBC] (Windsor & Santa Rosa, California) has begun donating proceeds from Russian River 110 West Coast Pils to Russian Riverkeeper, a local non-profit climate organization focused on its eponymous river.
Monday Night Brewing (MNB) co-founder and CEO Jeff Heck has stepped down from his c-suite role, passing the baton to fellow co-founder Joel Iverson, he announced on LinkedIn this week.
Adult non-alcoholic (ANA) beverages have been added to the Beer Institute’s (BI) Advertising and Marketing Code and Buying Guidelines (Ad Code), adding “responsible marketing” suggestions for the growing segment.
Here are some news items that were initially reported in the Brewbound Insider Newsletter January 5-6, including updates from Uncle Nearest, NIQ, Blake’s Beverage and more.
The adult non-alcoholic (ANA) beverage category is undergoing a significant shift, as brands navigate evolving investment climates, retail skepticism and rising consumer demand in pursuit of sustainable growth.
After five years in operation, Spirited Away, the first non-alcoholic (NA) bottle shop in the U.S., has a new owner.
The next evolution in adult non-alc (ANA) will require brands to push flavor to greater heights, invest in retail strategy, and find new occasions.
