Non-alcoholic (NA) beer claimed a record 4.2% share of beer category grocery sales during Dry January, according to an analysis by Bump Williams Consulting chief strategy officer Dan Wandel. NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1.
As many drinkers take a break from craft beer and other alcoholic beverages in January, craft breweries such as Notch are using the month and its lighter traffic to close taprooms temporarily as they undertake renovation projects.
Allagash Brewing is launching its first non-alcoholic (NA) offering this week with the release of Allagash Hop Water. Hop Water will exclusively be sold in 12 oz. can 6-packs at the brewery’s tasting room in Portland, Maine, starting later this week.
Longtime brewers Spencer Guy and Max Myers have acquired Atrium Brewing (Louisville, Kentucky) from founders Princeton Hurst and Mark Rubenstein, the brewery announced this week. Casamigos co-founders George Clooney, Rande Gerber and Mike Meldman are launching a non-alcoholic (NA) beer in March, according to Page Six.
Anheuser-Busch InBev’s (A-B) business continues to be primarily driven by its core traditional beer brands, but the company believes it can also be a leader in non-alcoholic (NA) and beyond beer, CEO Michel Doukeris shared Thursday during the company’s Q3 earnings call with investors and analysts.
Heineken is building on its non-alcoholic (NA) 0.0 franchise in 2026. The company will add two fruit-forward Heineken 0.0 line extensions, as well as Heineken 0.0 Ultimate in more than a dozen markets.
Ben Branson is widely credited with pioneering the non-alcoholic spirits industry when in 2015 he launched Seedlip – the world’s first distilled NA spirit.
With nearly three million bottles sold in the past 12 months, the makers of the negroni alternative have made a name for themselves as a gold standard in non-alc alternatives, all while avoiding outside investment.
From the screen to the cooler, actors Tom Holland and Robert Downey, Jr. are bringing their respective beverage startups together for a limited edition collaboration: BERO Coffee Draught and Happy Eternal Hoptimist ground coffee.
Charlie Sheen is the latest celebrity wading into the non-alcoholic beer business. The Hollywood star has teamed up with Barrel One Collective’s Harpoon Brewery and “innovation brand shop” The Silent Group to create Wild AF Brewing.
When Kin Euphorics debuted in 2018, the nootropic-infused non-alcoholic alternative was just ahead of its time. Now, the largest U.S. spirits and wine distributor has caught up.
British mixer brand Fever-Tree is feeling good about its collaboration with Molson Coors as it posted 4% revenue growth in the U.S. in its first half 2025 earnings results last week.
The entrepreneur’s journey is often messy, but in the case of Stursi, publicly sharing the highs and lows may have given its founders an initial sales boost.
Selling “more moderation” is as tricky as it sounds according to the founders of Bar Nuda, a Mexican-inspired drinks pop-up and Los Angeles’s first completely adult non-alc (ANA) experience.
Celsius Holdings, which was tapped by PepsiCo last week to be the company’s “strategic energy lead,” has appointed seasoned marketing executive Rishi Daing as CMO, effective today.
Ordering a zero-proof option at a bar or restaurant can mean anything from a soda to a non-alc beer, but how are some of the country’s buzziest bars experimenting with non-alc options? We asked the creators behind the menus of three buzzy bars and restaurants: hotspot Bar Benjamin in Los Angeles, the Tao Group’s Crane Club in New York, and Michelin-starred Esmé in Chicago.
The thriving partnership between Celsius and PepsiCo is entering a new phase. The two companies announced an expansion of their long-term strategic alliance this morning that positions Celsius Holdings as PepsiCo’s “strategic energy lead in the U.S.”
