New Products

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Featured New Products Content

Lagunitas to Bolster ‘Most Relevant Portfolio’ in Craft with Hazy, NA and Flavor-Forward Innovation

Lagunitas to Bolster ‘Most Relevant Portfolio’ in Craft with Hazy, NA and Flavor-Forward Innovation

With a leadership team all well under two years on the job, it would be logical to view 2025 as a rebuilding year for Heineken-owned Lagunitas Brewing. But the Petaluma, California-headquartered brewery took distributor and retailer feedback to heart in the past year-plus, which drove Lagunitas to develop a 2025 plan that’s consistent, focused and hinges on collaboration with its partners.

‘95% of New Brands Fail’ – How to Be the Other 5%

‘95% of New Brands Fail’ – How to Be the Other 5%

Ninety-five percent of bev-alc brand launches fail, according to Gustavo Aguirre, VP of brand innovation at investment firm InvestBev. Aguirre spoke during BevNET’s Spirits Sunday event in Marina del Rey, California. Aguirre was joined by GHJ advisory partner Maria Pearman and 5:30 Somewhere founder Dale LeFlam.

Additional Content

Marin Brewing Releases Dotard Double IPA

Marin Brewing’s Brewmaster Arne Johnson often finds inspiration in the most fascinating places, including the news. Johnson’s love of current events and politics recently lead him to the nearest dictionary where he fell in love with a new word, and that word is the name for his next great beer.

Iron Hill Brewery & Restaurant to Release Pumpkin Ale in Cans

On Wednesday, September 6 – the same day as the Full Corn Moon, the final full moon before the Harvest Moon in October – Iron Hill Brewery & Restaurant will release Pumpkin Ale in cans. The annual release is hotly anticipated by mid-Atlantic beer lovers, and this year, it will coincide with the full moon on 9/6.

Castle Island Brewing Expands Core Portfolio with Release of Hi-Def Double IPA

On the heels of its recent taproom opening, Castle Island Brewing Company is expanding its core line-up with the release of Hi-Def, a new Double IPA. Hi-Def marks the first addition to the core lineup that will be available throughout Castle Island’s distribution network since the Company opened its doors in late 2015.

Stone Brewing to Release Tangerine Express IPA in Cans

In February, Stone Brewing unleashed a juicy and tropical IPA brewed with whole tangerine and pineapple named Stone Tangerine Express IPA. Six months later the hugely flavorful and aromatic Stone Tangerine Express IPA is making its debut in six-packs of 12-ounce cans.

Blue Point Brewing Releases Drink the Bay Clean India Pale Lager

EGC Group’s Craft Beverage Division is excited to be working with Blue Point Brewing Company on the branding of their newest charity brew, Drink The Bay Clean India Pale Lager – a beer that will support Save The Great South Bay’s clean water efforts.