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Boston Beer Company has “gotten over the hump as a supplier” and become an “important” part of its wholesalers’ and retailers’ businesses, founder, chairman and CEO Jim Koch told analysts during the company’s Q1 2026 earnings report Thursday evening.
3 Up, 3 Down with 3 Tier Beverages is a quarterly insights series available to Brewbound Insiders, via the Chicago-headquartered, bev-alc-focused consulting and data firm.
Energy drink maker Monster Beverage could be entering the more than $2 billion hard seltzer segment, according to an analyst’s report. Stifel Financial analyst Mark S. Astrachan speculated that the energy drink maker is considering entering the alcoholic beverage market, “most likely” with a hard seltzer.
Ficks Beverage Co., makers of the first hard seltzer flavored with real fruit juice, expanded distribution to the Seattle region and Texas, after securing a distribution deal with Northwest Beverages and beginning to sell into Texas supermarket chain H-E-B’s 340 stores.
Nearly 60% of Drizly users ages 21-26 plan to drink hard seltzer this summer, the on-demand e-commerce marketplace and delivery platform for alcohol beverages, found during its second annual consumer survey.
Constellation Brands, which begins its financial year in March, had a rollercoaster of a first quarter for FY 2021, with net sales declining 6%, to $1.9 billion, but beer depletions (sales to retailers) increasing 5.6%.
Perrin Brewing Company introduces a new seasonal variety pack of Clear Coast Fresh Hard Seltzer featuring three fresh and invigorating flavors. The limited release 12-pack of 12 oz. cans is now available at the Perrin Pub and on shelves across Michigan.
DESTIHL Brewery, an independent craft brewery, has announced the coming launch of its premium Craft Hard Seltzer line this summer. In DESTIHL’s endless quest to ‘Support Flavor & Boycott Bland’, the brewery’s Craft Hard Seltzers feature flavors ‘made by nature, not in a lab’.
Duvel Moortgat USA VP of sales Bobby Dykstra and VP of marketing Natalie Gershon discuss plans for the Boulevard and Brewery Ommegang brands, trends during the COVID-19 pandemic and their strategy for the next six months.
Hard seltzers are continuing to attract new consumers, even during the COVID-19 pandemic, according to a study conducted by market research firm Nielsen. During the eight-week period during the COVID-19 outbreak, the number of consumers buying hard seltzer nearly doubled, as 44% of hard seltzer buyers were doing so for the first time, according to the study.
The hard seltzer segment is on pace to capture 10% of the beer category dollar sales by this summer, according to Cowen analyst Vivien Azer. Last week, hard seltzer segment’s share of beer category dollar sales reached 8.8%, according to market research firm Nielsen. And there are no signs that the segment is slowing down.
Two of the largest hard seltzer makers are launching new offerings outside of the segment’s standard 5% ABV, 100-calorie playbook.
After a corporate restructuring in the fourth quarter of 2019 and a bevy of new products hitting the market in the New Year, Molson Coors Beverage Company was poised for a strong 2020. But then the COVID-19 outbreak shutdown on-premise bars and restaurants in mid-March, and everything changed. In the first quarter of 2020, Molson Coors’ net sales revenue declined 8.7%.
UpCountry Brewing is rolling out more cans! The brewery is canning its hard seltzer collaboration brew with Devil’s Foot Beverage Co. Cans will be available beginning on Wednesday, April 29th.
The story of Boston Beer Company’s Truly Hard Seltzer brand remains the same; the company can’t keep up with demand for the hard seltzer category’s second largest brand. The mid-March pantry stock up caused by the novel coronavirus shutting down virtually all on-premise sales led to a spike in Truly sales earlier than expected.
Two months after Constellation Brands made a minority investment in Press Premium Alcohol Seltzer, the company’s chief commercial officer for its beer division, Bruce Jacobson, announced he is leaving the beer, wine and spirits company after 17 years to join the Milwaukee, Wisconsin-based hard seltzer maker.
