Data

Craft remained in the red in the last four weeks (L4W, data ending July 13), with dollar sales (-4.7%) and volume, measured in case sales, (-6.3%) in Circana-tracked off-premise channels (multi-outlet plus convenience) both failing to keep up with 2024 comps. However, craft’s declines decelerated compared to the previous L4W (data ending June 15), when dollar sales were down 6.7% and volume declined 8.4%.

More than one-third (34%) of distributors believe this summer will be stronger for beer sales than summer 2024, according to a recent survey by Goldman Sachs.

Beer volume from Brewers Association-defined (BA) craft breweries has declined 5% through the first half of 2025 compared to 2024, according to the trade organization’s midyear market report, which was published Wednesday following a survey of members.

Nice weather and ideal timing helped boost beer’s performance over Fourth of July weekend, producing “surprisingly strong trends,” according to distributors surveyed by Goldman Sachs.

Positive beverage sales trends have U.S. convenience retailers feeling optimistic despite this year’s economic shock waves, with growth outlook rising 3.4%, according to a Goldman Sachs survey representing around 25% of the channel.

Halfway through 2025, craft and beyond beer are the biggest share losers in both the on- and off-premise, according to data shared during Fintech and the National Beer Wholesalers Association’s (NBWA) quarterly webinar.

Post-Independence Day beverage-alcohol dollar sales declined 2.3% year-over-year (YoY) and 21% week-over-week (WoW) “as expected,” according to the latest weekly report from market research firm Circana, which included data for the week ending July 13.

Beverage-alcohol sales are down 3% year-to-date (YTD) in off-premise channels, market research firm NIQ shared in its “Halftime Report.” Beer, wine and spirits dollar sales topped $53 billion as of July 5, the firm reported. Declines occurred across all off-premise measured channels.

The Consumer Price Index (CPI) for June reflected higher inflation as the impact of the Trump administration’s tariffs began to take hold. The CPI for all goods increased 2.7% year-over-year before seasonal adjustment, growing 0.3% from May’s CPI of 2.4%, according to data released today by the Bureau of Labor Statistics.

The highly anticipated Independence Day scans are in, and how positive the results are depends on whom you ask and “where one is looking,” according to the latest weekly report from market research firm Circana.

In this exclusive report curated for Brewbound Insiders, find out where drinkers are going, what they’re choosing, and how beer is holding its ground.

If recent off-premise scan data has been a bummer lately, don’t expect the on-premise to deliver optimism either. Beer volumes at bars and restaurants have declined mid- to high-single digits on draft (-5.7%) and in package (-9.3%) year-over-year (YoY) during the second quarter of 2025, according to on-premise data firm BeerBoard.

The latest weekly scans do not “provide overwhelming confidence” for the bev-alc industry’s July 4 performance, according to Circana EVP, BelAl Scott Scanlon.

Nombase, the digital platform serving professionals across the food, beverage, and beer industries, just launched the Nombase Data Hub, a centralized destination for exclusive industry reports from trusted partners including CGA powered by NIQ, Agrowgate, 3 Tier Beverages, FABID, SPATE, Brightfield Group, and others.