Dive into the latest beverage industry data including reporting from leading data providers. Explore market dynamics, consumer preferences, purchasing patterns, and regulatory developments to help you make data-driven decisions about your beverage business.
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Rising gas prices may be bad for consumers’ wallets, but increased costs and their impact on shopping habits may actually be good for the beer industry, according to National Beer Wholesalers Association (NBWA) chief economist and VP of analytics Lester Jones.
Beneath the surface of craft beer’s 2025 production decline (-5.1%, to nearly 21.86 million barrels) were power moves, usurpings and stumbles among the industry’s top 50 breweries, which the Brewers Association (BA) released today.
Craft brewers’ production volume fell a collective 5.1% in 2025, according to the Brewers Association’s (BA) annual Industry Production Report, published today.
Craft’s rolling four-week losses improved to start 2025, according to the most recent report from market research firm Circana. The segment’s off-premise dollar sales declined -3.1% and volume, measured in case sales, declined -4.6% in the four-week period ending January 26 (L4W) at multi-outlet grocery, mass retail and convenience stores (MULO+C). That marked an improvement over the prior four-week period (through December 29, 2024), when craft dollars declined -5.1% and volume declined -6.5%.
The beer industry has a data problem, and it’s not gloomy scans – it’s what data the industry is paying attention to (and not), and the assumptions being made, according to Lester Jones, chief economist and VP of analytics at the National Beer Wholesalers Association.
Total U.S. beer supply ended 2024 down -1.8%, the Beer Institute (BI) reported Wednesday in the trade group’s latest round of economic reports.
More Super Bowl LIX viewers plan to buy beer than other bev-alc options for their game-watch celebrations, according to consumer research firm Numerator.
Beer wholesalers remained neutral on beer to kick off 2025, according to the latest Beer Purchasers’ Index (BPI) from the National Beer Wholesalers Association (NBWA).
Regardless of whether the Philadelphia Eagles or the Kansas City Chiefs take home the Vince Lombardi Trophy this weekend, beer is poised to be the real winner of Super Bowl LIX, according to Bump Williams Consulting’s latest monthly report.
While consumers were optimistic about their Dry January plans in December, those plans quickly changed for some, according to the latest report from CGA, the on-premise arm of market research firm NIQ.
For the 2024 calendar year, dollar trends have stabilized somewhat for wine (-2.8%) and beer (-0.7%). Spirits experienced a significant slowing of growth in 2024 in off-premise channels, with essentially flat dollar growth (+0.2%). Read the full report.
The beer category is in the black to start 2025, with off-premise dollar sales growing +3% and volume +0.7% year-to-date (YTD) through January 18 in NIQ-tracked channels (total U.S. xAOC plus liquor plus convenience).
IPA remained the top craft style by far in 2024, with a 49.41% share of segment dollar sales in off-premise retailers, gaining 2.49 share points, according to Circana.
Beer’s battle for shelf space is nowhere near over, according to data from Bump Williams Consulting (BWC), shared by president Dave Williams earlier this month during Beer Business Daily’s Beer, Wine and Spirits Summit in Palm Beach, Florida.
Total bev-alc retail sales reached $112 billion in 2024 but, excluding ready-to-drink (RTD) beverages, no category saw growth in dollars or volume, according to market research firm NIQ.
On-premise sales velocity declined -6% for the two-week period ending December 28 and was flat through the New Year’s holiday for the week ending January 4, according to the latest report from CGA, NIQ’s on-premise division.
The Consumer Price Index (CPI) for beer at home increased +2.5% year-over-year (YoY) in December 2024, before seasonal adjustment, increasing below total inflation, but outpacing the rest of the bev-alc industry, according to the U.S. Bureau of Labor Statistics (BLS).
