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The on-premise beer market remains challenged, but the latest numbers reveal meaningful pockets of growth beneath the topline declines. Imported and non-alcoholic beer are gaining momentum, while draft is strengthening its position relative to packaged beer.
The Q3 2026 Supply Chain Snapshot from Agrowgate finds beverage supply chains in a deceptively stable position. Markets have settled from some of the volatility seen earlier in the year, and overall supply remains functional. But that relative calm is masking persistent cost and availability pressures.
Many on- and off-premise retailers were caught off guard by the demand for bev-alc during the FIFA World Cup, according to survey results from bev-alc data and invoices platform Fintech.
There continues to be “little movement” in wholesalers’ (lack of) optimism for the beer category, according to the September Beer Purchasers’ Index (BPI) from the National Beer Wholesalers Association (NBWA).
Gen X consumers, born between 1965 and 1981, now account for the largest percentage of consumer packaged goods (CPG), general merchandise and quick-service restaurant (QSR) sales, usurping Boomers for the first time, according to a new report from consumer insights firm Numerator.
Consumers continue to flock to the on-premise, despite economic uncertainty, according to the latest report from CGA, the on-premise arm of market research firm NIQ.
U.S. beer shipments took a notable but expected dive in August, as the industry corrected overstocked volumes after a soft summer, according to the latest report from the Beer Institute (BI).
Off-premise dollar sales of beverage-alcohol lingered in the red for another consecutive week, down 2.8% year-over-year (YoY), according to market research firm Circana’s weekly report for the seven-day period ending September 21.
Growth is slowing down for spirits-based RTDs, but gains in the on-premise and emerging flavor categories hint at opportunities, according to bev-alc consulting and data firm 3 Tier Beverages.
Ready-to-drink cocktails (RTDs) remain one of the hottest segments in bev-alc, seemingly avoiding the quick rise and fall of the former new kid in town, hard seltzer (for now). Even the previously formidable flavored malt beverage (FMB) segment is starting to see the impact of consumers moving away to the more premium, typically spirits-based offerings.
Craft outperformed the overall beer category in convenience stores to close the summer selling season. In the four-week period ending September 7, dollar sales of craft beer increased 1.5% in c-stores, compared with total beer’s 1.9% decline in the channel, according to the latest monthly report from market research firm Circana.
Bev-alc remained in decline in the latest week (data ending September 14), recording “predicted post-holiday results,” according to the most recent weekly report from market research firm Circana and EVP of BevAl Scott Scanlon.
This year’s lackluster Labor Day was not exclusive to the off-premise, according to the latest report from CGA, the on-premise arm of market research firm NIQ. Sales velocity at bars and restaurants declined 10% on Labor Day (Monday, September 1) compared to the holiday in 2024 (Monday, September 2).
Check out these news items initially reported in the Brewbound Insider Newsletter (September 17-19).
Bev-alc sales declined in the two-week period (L2W) ending September 6, although cider, as well as wine and spirits-based ready-to-drink (RTD) continue to buck the trends, according to analysis of NIQ data from Goldman Sachs Equity Research.
Bev-alc scans returned to typical 2025 patterns post-Labor Day, according to the latest weekly report from market research firm Circana and EVP of BevAl, Scott Scanlon.
The beverage-alcohol landscape doesn’t slow down, even when categories do. In this latest quarterly installment of 3 Up, 3 Down, 3 Tier Beverages takes a data-driven look at what’s gaining momentum – and what’s losing ground – across beer, wine, spirits, and non-alc (NA), with NIQ off-premise data through August 9, 2025.
