Data

If horse races and taco specials can’t bring consumers to the on-premise, maybe celebrating their mothers will.

Anyone who chose Sovereignty to win this year’s Kentucky Derby walked away pretty happy earlier this month, but the bev-alc industry was not so lucky, according to BeerBoard, an on-premise data firm.

In this exclusive quarterly deep dive curated for Brewbound Insiders, 3Tier Beverages breaks down the latest trends shaking up the beverage industry.

The craft segment’s dollar sales and volume declines have accelerated to start the second quarter, traditionally the lead-up to beer’s all important summer selling season, according to the most recent off-premise report from market research firm Circana.

The story of slowed import sales and the impact of Hispanic consumer shifts, is not a story unique to beer, according to the latest monthly report from Bump Williams of Bump Williams Consulting (BWC). Total bev-alc (TBA) imports have declined 0.5% year-to-date (YTD), to nearly $11 billion, in NIQ-tracked, off-premise channels (total U.S. + liquor + convenience). In the same period last year, bev-alc imports were growing 1.3%, to $11.05 billion.

Wholesalers purchased fewer cases and kegs in nearly every segment of the beer category in April, according to the most recent Beer Purchasers’ Index (BPI) from the National Beer Wholesalers Association (NBWA).

Anyone looking for an answer to when craft’s current era of compounding hurdles and declines will come to an end received a reality check Wednesday during Brewers Association (BA) president and CEO Bart Watson’s state of the industry address, held at the start of Day 2 of the Craft Brewers Conference (CBC) in Indianapolis.

Margaritas will be the order of the day on Cinco de Mayo, according to a new study from consumer insights firm Numerator. More than three-quarters (78%) of respondents who plan to purchase alcohol for the holiday told Numerator they will be drinking margaritas, followed by beer (51%).

Racing fans, we are headed to Indianapolis! It’s my first time in Indy, and I might be sneaking away for some fast car-related excursions while in town (Motor Speedway Museum, anyone?). But I’m just as excited about what’s on tap at this year’s Craft Brewers Conference (CBC).

Bev-alc industry members continue to tout concerns that Gen Z is drinking less, with many blaming the generation’s increased attention to health and wellness versus previous generations. However, that narrative is “greatly overblown,” according to Rabobank senior beverage analyst Bourcard Nesin in a recent report from the financial services company.

The first quarter of 2025 was rocky for the beer industry, as National Beer Wholesalers Association (NBWA) chief economist and VP of analytics Lester Jones reported last week. Brewbound’s coverage of Jones’ presentation of quarterly data from bev-alc invoice tech platform Fintech continues with a deeper dive into craft, hard tea and non-alcoholic (NA) beer…. Read more »

Overall beer category dollar sales declined in Q1 2025 compared to Q1 2024, but those losses were unbalanced between the channels, according to the most recent report from the National Beer Wholesalers Association (NBWA) and Fintech. Beer dollar sales reached an estimated $15.8 billion in the first quarter of the year, down about 4% year-over-year (YoY).

Alcoholic beverages are feeling a squeeze, and not of the lime variety. Beer and alcohol businesses are facing economic pressures from tariffs, shifts in consumer spending, and health and wellness trends — yet many opportunities for growth remain, particularly among Gen Z (21+) consumers, the newest group to reach the legal drinking age.

Tequila continues to gain share from other spirits in U.S. bars and restaurants, according to NIQ’s on-premise marketing research arm CGA. Tequila sales by value rose by 0.7% in the 12 months through the end of February, despite a 1.7% drop in volumes.