Dive into the latest beverage industry data including reporting from leading data providers. Explore market dynamics, consumer preferences, purchasing patterns, and regulatory developments to help you make data-driven decisions about your beverage business.
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This report examines the underlying trends shaping beverage performance through the first half of 2026, including category growth, market share shifts, channel performance, and product innovation.
More than half (55.45%) of Brewers Association (BA) defined regional craft breweries beyond the top 50 recorded production volume declines in 2025, but there are still signs of improvement compared to 2024, according to annual data shared last week by the trade group.
The top 50 Brewers Association-defined craft breweries once again posted results as diverse as their portfolio mix these days, according to 2025 production data shared Friday by the trade group.
The Q1 2026 Supply Chain Snapshot dives into the critical inputs shaping beverage production – grains, hops, glass, sweeteners, packaging, and freight – highlighting where supply is abundant, where pricing remains stubbornly high, and where policy or geopolitical shifts could quickly alter the equation.
Super Bowl LX bev-alc sales failed to surpass 2025 levels, but the trends aren’t as bad as they may seem on the surface, Circana EVP of BevAl Scott Scanlon reported with the latest off-premise scans.
Price hikes for beverage-alcohol continue to be a tale of diverging trajectories through the start of 2026.
Bad Bunny and The Seattle Seahawks were the champions of Super Bowl LX, but who won Super Bowl sales at Total Wine & More?
The majority of consumers who went into 2026 with plans to participate in Dry January stayed committed to abstaining from alcohol through the end of the month, according to survey results from market research firm NIQ.
Check out news items initially reported in the Brewbound Insider Newsletter February 9-11, including headlines from the Brewers Association, Colorado and New Belgium.
Bev-alc sales remained slightly positive through the end of January in NIQ-tracked off-premise channels (xAOC + convenience + liquor open state), the market research firm reported this week.
Super Bowl Sunday was a let down for more than just Patriots fans. BeerBoard tracked bars and restaurants saw year-over-year (YoY) declines in both draft beer volume (-6%) and package volumes (-6.2%), the tech and insights firm shared in its “2026 Big Game On-Premise Report.”
If December’s trends reversed craft beer’s fortunes in the off-premise, January’s easier comps added a strong tailwind. Craft continued to outpace the overall beer segment in the convenience channel, with dollar sales up 5.4% and volume, measured in case sales, up 0.4% year-to-date (YTD) through January 25, according to market research firm Circana.
The end of January also brought an end to bev-alc’s 2026 growth trends, according to the latest weekly report from Circana EVP of BevAl Scott Scanlon.
Major domestics and regional craft brands are on the shopping lists of New England Patriots and Seattle Seahawks fans ahead of the teams’ Super Bowl LX showdown Sunday, according to consumer research firm Numerator.
Determined to find sunshine in the beer category after a year’s worth of gloom, Bump Williams Consulting (BWC) examined growth brands in the import segment in its February report.
Nearly six years after the COVID-19 pandemic shut down on-premise businesses and ignited a drastic shift in consumer purchasing behavior, bars and restaurants still have not returned to pre-pandemic levels of bev-alc volume sales, according to a new report from market research firm NIQ.
The ripples of green that graced most of bev-alc off-premise scans through the first few weeks of 2026 expanded to a full blown ocean in the latest week, with double-digit year-over-year (YoY) growth recorded across nearly every major category, according to the latest report from market research firm Circana.
