Craft Beer

Explore the world of craft beer, from performance reports and innovation tactics to the state of the industry and breaking news.

Featured Craft Beer Content

Bart Watson: If You’re Trying to Ride Out This Wave, ‘You Should Probably Reconsider’

Bart Watson: If You’re Trying to Ride Out This Wave, ‘You Should Probably Reconsider’

Anyone looking for an answer to when craft’s current era of compounding hurdles and declines will come to an end received a reality check Wednesday during Brewers Association (BA) president and CEO Bart Watson’s state of the industry address, held at the start of Day 2 of the Craft Brewers Conference (CBC) in Indianapolis.

Circana: Craft Posts 4-Week Dollar Sales Improvement to Start 2025

Circana: Craft Posts 4-Week Dollar Sales Improvement to Start 2025

Craft’s rolling four-week losses improved to start 2025, according to the most recent report from market research firm Circana. The segment’s off-premise dollar sales declined -3.1% and volume, measured in case sales, declined -4.6% in the four-week period ending January 26 (L4W) at multi-outlet grocery, mass retail and convenience stores (MULO+C). That marked an improvement over the prior four-week period (through December 29, 2024), when craft dollars declined -5.1% and volume declined -6.5%.

Additional Content

Brewbound Live: Why Focus is Essential in 2025

Brewbound Live: Why Focus is Essential in 2025

The word of Brewbound Live 2024 could arguably be “focus,” which was highlighted in the panel discussion that kicked off Day 2 of the business conference last month in Marina del Rey, California.

Harpoon and Smuttynose Parent Companies Merge to Form Barrel One Collective

Harpoon and Smuttynose Parent Companies Merge to Form Barrel One Collective

Two New England legacy craft houses are merging in a deal that unites 14 brands. The parent companies of Harpoon and Smuttynose – Mass. Bay Brewing Company and FinestKind Brewing, respectively – have merged to form Barrel One Collective, the companies announced today in news first shared with Brewbound.

Allagash Entering Colorado with Elite Brands

Allagash Entering Colorado with Elite Brands

Allagash Brewing is returning to Colorado for the first time in almost 20 years. The Portland, Maine-headquartered, Belgian-inspired brewery will have statewide distribution through Elite Brands.

Funkytown Kicks Off Seed Funding Raise; Planning First Brick-and-Mortar

Funkytown Kicks Off Seed Funding Raise; Planning First Brick-and-Mortar

Chicago-based Funkytown Brewery’s mission is to bring more people into craft beer. Now it’s creating a physical space to be the homestead of that mission. Funkytown has made a deal to acquire a building near the United Center that the Black-owned craft brewery plans to transform into a taproom and beer garden.

A Round With … Kevin York of Kevin York Communications

A Round With … Kevin York of Kevin York Communications

When is a marketing strategy not a marketing strategy? Can social media alone sustain a brewery? What makes public relations different from other tactics in the marketing toolkit? Kevin York, founder of the eponymous craft beer-centric communications agency, tells it all after a decade in business.

Sapporo-Stone to Discontinue Exporting Stone Beers in 2025

Sapporo-Stone to Discontinue Exporting Stone Beers in 2025

Sapporo-Stone Brewing will cease the exporting of Stone beers in January 2025, a spokesperson for the company confirmed. Stone exports its products to 50 countries via a network of international distributors, according to its website.

Dennis Peek to Depart Lagunitas; Heineken Vet Appointed New CEO

Dennis Peek to Depart Lagunitas; Heineken Vet Appointed New CEO

Dennis Peek, the CEO of Heineken-owned Lagunitas Brewing Company, will end his term leading the craft brewery at the end of 2024, the company announced Thursday. Peek ascended to the top job at the Petaluma, California-headquartered brewery in February 2020, just weeks before the COVID-19 pandemic forced the closure of the on-premise channel and upended the craft beer industry.

3 Up, 3 Down: What’s Really Driving Craft Light Beer Growth

3 Up, 3 Down: What’s Really Driving Craft Light Beer Growth

In the final installment of 2024, 3 Tier consultant Danelle Kosmal shares a trio of insights on industry growth, with NIQ off-premise data through November 2. Hot topics include Halloween spending, craft light beer and seasonals, spirits-based ready-to-drink cocktails (RTDs) and more.

New Belgium to Sell Upper Hand

New Belgium to Sell Upper Hand

Upper Hand Brewery, opened by Bell’s Brewery founder Larry Bell in 2014, is about to change hands. Kirin-owned New Belgium acquired Escanaba, Michigan-based Upper Hand when it merged with Bell’s in 2021.

New Belgium CEO: ‘If You’re Not Willing to Shift, You’re Going to Die’

New Belgium CEO: ‘If You’re Not Willing to Shift, You’re Going to Die’

Kirin-owned New Belgium Brewing and Bell’s Brewery both built their foundations on amber ales. More than three decades later, their portfolios look a little different, in very intentional moves to stay relevant with the rapidly changing bev-alc market, CEO Shaun Belongie shared during Beer Marketer’s Insights’ seminar, held this week in New York City.