Circana

Labor Day weekend provided a needed boost in sales for the bev-alc industry, but was yet another occasion where 2025 trends fell below 2024 comps, according to the latest weekly scans report from Circana and the market research firm’s EVP of BevAl, Scott Scanlon.

Bev-alc’s negative trends remained relatively unchanged ahead of Labor Day, according to the latest weekly report from market research firm Circana.

Craft wasn’t the only segment to record some improvement in recent scans, according to the latest monthly report from market research firm Circana.

Craft’s off-premise performance over the last four weeks has been a tale of two channels.

The unpredictability of weekly bev-alc scans continues to give the industry whiplash. The beer category recorded a -2.7% year-over-year (YoY) dip in dollar sales and 4.3% decline in volume for the week ending August 17, according to the latest report from Circana and the market research firm’s EVP of BevAl, Scott Scanlon.

Bev-alc off-premise dollar sales may have stemmed the outgoing tide of the past several weeks, but were still in the red year-over-year (YoY) and week-over-week (WoW), according to the latest weekly scans report from market research firm Circana.

Any positive vibes recorded in recent weekly data reports may have been a mirage. After some “less pessimistic data” reports, off-premise beverage-alcohol sales have returned to the red, market insights firm Circana shared in its latest weekly report.

The proverbial sun may be parting the bev-alc clouds in the back half of a lackluster summer, with nearly all categories posting positive or flat dollar sales in Circana-tracked off-premise channels in the market research firm’s latest weekly report.

Bev-alc scans improved in the latest week (data ending July 20), with dollar sales increasing 3% week-over-week (WoW) in Circana-tracked off-premise channels, the market research firm shared in its latest report.

Craft remained in the red in the last four weeks (L4W, data ending July 13), with dollar sales (-4.7%) and volume, measured in case sales, (-6.3%) in Circana-tracked off-premise channels (multi-outlet plus convenience) both failing to keep up with 2024 comps. However, craft’s declines decelerated compared to the previous L4W (data ending June 15), when dollar sales were down 6.7% and volume declined 8.4%.

More than one-third (34%) of distributors believe this summer will be stronger for beer sales than summer 2024, according to a recent survey by Goldman Sachs.

Post-Independence Day beverage-alcohol dollar sales declined 2.3% year-over-year (YoY) and 21% week-over-week (WoW) “as expected,” according to the latest weekly report from market research firm Circana, which included data for the week ending July 13.

The highly anticipated Independence Day scans are in, and how positive the results are depends on whom you ask and “where one is looking,” according to the latest weekly report from market research firm Circana.

If you’re looking for a bright spot heading into the July 4 holiday weekend, Circana EVP Bev-Al Scott Scanlon has you covered. In the latest weekly off-premise scans recap from the market research firm, Scanlon wrote that we’re “starting to see pockets of growth developing.”