Circana

The FIFA World Cup boost that bev-alc was promised is finally starting to appear in off-premise sales – at least for beer.

Total beverage-alcohol off-premise sales declined both year-over-year (YoY) and week-over-week (WoW) in the first full week of June, according to market research firm Circana.

The extended Memorial Day weekend (MDW) did not extend bev-alc sales, according to the latest weekly scans report from market research firm Circana.

The cracks in the facade of beer’s improved performance in 2026 have begun to widen, according to the latest monthly report from market research firm Circana. Year-to-date (YTD) through May 17, beer category dollar sales increased 0.3% at multi-outlet grocery, mass retail and convenience stores (MULO+C) tracked by Circana.

It rained on many Memorial Day parades in the literal sense during the long weekend, but the less-than-ideal weather figuratively rained on the beverage-alcohol industry’s metaphoric parade too, according to the latest weekly report from market research firm Circana.

Craft’s trends continued to slip ahead of Memorial Day, according to the latest monthly scans report from market research firm Circana.

On the precipice of the all-important summer selling season, Circana EVP of BevAl Scott Scanlon reports that beverage-alcohol experts have “questioned the ability” of the industry to close 2026 “with strength,” while he believes it’s possible.

Trends worsened through mid-April for the majority of the 25 largest beer category vendors at off-premise retailers, according to market research firm Circana. Total beer recorded dollar sales gains of 0.9%, while volume, measured in case sales, declined 0.7%, year-to-date (YTD) through April 19 at multi-outlet grocery, mass retail and convenience stores (MULO+C). In the last four weeks (L4W), those metrics decelerated to +0.1% in dollar sales and -1.4% in volume.

Bev-alc recorded another “reset week” to kick off May, according to the latest weekly report from market research firm Circana.

Beverage-alcohol sales have entered a reset phase now that Easter no longer haunts the data, according to the latest weekly report from market research firm Circana. Total bev-alc dollar sales declined 0.5% year-over-year (YoY), to $1.386 billion, during the week ending April 26, according to Circana. Volume declined 1%.

Total beverage-alcohol off-premise dollar sales declined 1.9% year-over-year (YoY), to $1.354 billion, in the week ending April 12, according to market research firm Circana’s latest weekly report.

Nearly every beer segment recorded year-over-year (YoY) dollar sales growth in Q1, as 2026 continues to produce improved trends compared to a soft 2025, according to market research firm Circana’s latest monthly report.

Spirits and wine may have had a few more eggs in their baskets this Easter compared to beer’s holiday haul, according to an early read of off-premise performances from market research firm Circana.

Craft’s off-premise trends turned negative in March after two months of positive dollar sales, according to the latest monthly report from market research firm Circana. Year-to-date (YTD) through March 22, the segment recorded declines in dollar sales (-0.3%) and volume (-2.1%) at Circana-tracked multi-outlet grocery, mass retail and convenience stores (MULO+C).