Circana

Nearly every beer segment recorded year-over-year (YoY) dollar sales growth in Q1, as 2026 continues to produce improved trends compared to a soft 2025, according to market research firm Circana’s latest monthly report.

Spirits and wine may have had a few more eggs in their baskets this Easter compared to beer’s holiday haul, according to an early read of off-premise performances from market research firm Circana.

Craft’s off-premise trends turned negative in March after two months of positive dollar sales, according to the latest monthly report from market research firm Circana. Year-to-date (YTD) through March 22, the segment recorded declines in dollar sales (-0.3%) and volume (-2.1%) at Circana-tracked multi-outlet grocery, mass retail and convenience stores (MULO+C).

Beverage-alcohol recorded another week of growth to close out Q1, ending the quarter with positive momentum going into the remainder of the year, according to the latest weekly report from market research firm Circana.

Non-alcoholic (NA) and better-for-you brands across both bev-alc and greater CPG have become some of the greatest revenue growth drivers for beer distributors. But those offerings aren’t the top priorities for distributors looking to add to their portfolios, according to a new survey from Bump Williams Consulting (BWC).

Bev-alc returned to growth in Circana-tracked off-premise channels in Week 2 of St. Patrick’s Day celebrations, according to the latest report from the market research firm.

Bev-alc off-premise dollar sales returned to growth in the latest weekly report from market research firm Circana, suggesting the prior week’s declines may have been a temporary blip (for now).

Despite holiday boosts and positive weekly scans, beer trends softened in February compared to January, according to the latest monthly report from market research firm Circana.

Total bev-alc dipped back into the red year-over-year (YoY) through the last week of February, after two consecutive weeks of growth in Circana-tracked off-premise channels, the market research firm reported this week.

Craft’s trends leveled out slightly in February after a strong January, according to the latest monthly report from market research firm Circana. The segment’s dollar sales are now about flat (+0.3%) year-to-date (YTD) through February 22.

Despite a post-holiday decline in off-premise sales week-over-week (WoW), bev-alc’s year-over-year (YoY) growth expanded in the latest week, according to market research firm Circana.

Consumers were in the mood to celebrate love – or rather, to celebrate bev-alc – this Valentine’s Day.

Super Bowl LX bev-alc sales failed to surpass 2025 levels, but the trends aren’t as bad as they may seem on the surface, Circana EVP of BevAl Scott Scanlon reported with the latest off-premise scans.

If December’s trends reversed craft beer’s fortunes in the off-premise, January’s easier comps added a strong tailwind. Craft continued to outpace the overall beer segment in the convenience channel, with dollar sales up 5.4% and volume, measured in case sales, up 0.4% year-to-date (YTD) through January 25, according to market research firm Circana.