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Circana: Craft Posts 4-Week Dollar Sales Improvement to Start 2025

Circana: Craft Posts 4-Week Dollar Sales Improvement to Start 2025

Craft’s rolling four-week losses improved to start 2025, according to the most recent report from market research firm Circana. The segment’s off-premise dollar sales declined -3.1% and volume, measured in case sales, declined -4.6% in the four-week period ending January 26 (L4W) at multi-outlet grocery, mass retail and convenience stores (MULO+C). That marked an improvement over the prior four-week period (through December 29, 2024), when craft dollars declined -5.1% and volume declined -6.5%.

Additional Content

Circana Weekly Scans: Beer Down YoY in Early Easter Reads

Circana Weekly Scans: Beer Down YoY in Early Easter Reads

Spirits and wine may have had a few more eggs in their baskets this Easter compared to beer’s holiday haul, according to an early read of off-premise performances from market research firm Circana.

Circana: Craft Slips into Decline in March After 2 Months of Growth; Grocery Losses Offset C-Store Gains

Circana: Craft Slips into Decline in March After 2 Months of Growth; Grocery Losses Offset C-Store Gains

Craft’s off-premise trends turned negative in March after two months of positive dollar sales, according to the latest monthly report from market research firm Circana. Year-to-date (YTD) through March 22, the segment recorded declines in dollar sales (-0.3%) and volume (-2.1%) at Circana-tracked multi-outlet grocery, mass retail and convenience stores (MULO+C).

Beer on the Chopping Block as Distributors Make Way for Spirts & RTDs, per BWC Survey

Beer on the Chopping Block as Distributors Make Way for Spirts & RTDs, per BWC Survey

Non-alcoholic (NA) and better-for-you brands across both bev-alc and greater CPG have become some of the greatest revenue growth drivers for beer distributors. But those offerings aren’t the top priorities for distributors looking to add to their portfolios, according to a new survey from Bump Williams Consulting (BWC).