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Circana: Craft Posts 4-Week Dollar Sales Improvement to Start 2025

Circana: Craft Posts 4-Week Dollar Sales Improvement to Start 2025

Craft’s rolling four-week losses improved to start 2025, according to the most recent report from market research firm Circana. The segment’s off-premise dollar sales declined -3.1% and volume, measured in case sales, declined -4.6% in the four-week period ending January 26 (L4W) at multi-outlet grocery, mass retail and convenience stores (MULO+C). That marked an improvement over the prior four-week period (through December 29, 2024), when craft dollars declined -5.1% and volume declined -6.5%.

Additional Content

Top 25 Beer Category Vendors Post Mixed Off-Premise Performance, per Circana Monthly Report

Top 25 Beer Category Vendors Post Mixed Off-Premise Performance, per Circana Monthly Report

Two of the beer category’s largest growth vendors reversed trends in the four-week period (L4W) ending August 9, according to the latest monthly report from market research firm Circana. Worsening grocery channel losses pushed No. 1 Anheuser-Busch InBev (A-B) into decline in the L4W, accelerating a pattern that began in July.

Bev-Alc Sales Rut Likely to Last Until Labor Day, per Circana Weekly Scans

Bev-Alc Sales Rut Likely to Last Until Labor Day, per Circana Weekly Scans

Losses in beer and wine continued to drag overall beverage-alcohol sales in the latest weekly report from market research firm Circana. Total bev-alc off-premise dollar sales declined 2.2% year-over-year (YoY), to $1.452 billion in Circana-tracked off-premise channels (total U.S. multi-outlet plus convenience) in the week ending August 2.

Off-Premise Alcohol Sales Fall 21% WoW After July 4, Growth Brands Hold Momentum, per Circana Weekly Scans

Off-Premise Alcohol Sales Fall 21% WoW After July 4, Growth Brands Hold Momentum, per Circana Weekly Scans

Off-premise beverage-alcohol sales took an “expected” nosedive following the Fourth of July, according to market research firm Circana’s latest weekly report. Dollar sales declined 21.4% week-over-week (WoW) for the week ending July 12. Year-over-year (YoY), dollar sales declined 0.3%, to $1.448 billion. Volume, measured in case sales, declined 1.7%.