Circana

Most beer segments recorded improved trends as the final quarter of 2026 kicked off this month, but that didn’t guarantee the same result for top beer vendors.

Beer’s summer may have left a bit to be desired, but the transition into fall shows possible end-of-year momentum for the segment, despite continued year-over-year (YoY) declines, according to the latest monthly report from market research firm Circana.

Vodka + ade, hard sports drinks – whatever you call it, expect the segment to reach up to half a billion dollars in sales in 2027, according to Circana EVP of BevAl Scott Scanlon.

The beer category should hope for an early start to the holidays to juice sales, Circana EVP of BevAl Scott Scanlon wrote in the data firm’s weekly scans report.

Beer losses and a slowdown in ready-to-drink cocktail sales drove the accelerated declines in Q3, according to the latest weekly off-premise report from market research firm Circana.

Beer gains among the largest beer vendors continued to be outweighed by top-heavy losses in August and early September, leading up to Labor Day, according to the latest monthly report from market research firm Circana.

With the possible exception of Halloween, beverage-alcohol off-premise sales are expected to slump toward Thanksgiving, according to the latest weekly report from market research firm Circana.

Beer trends stayed relatively consistent through August and early September, with persistent declines across a majority of segments, according to the latest monthly report from market research firm Circana.

After a disappointing Labor Day weekend, beverage-alcohol off-premise sales returned to the black for the week ending September 13, according to the latest weekly report from market research firm Circana.

Craft’s declines continued to accelerate through August and into early September, including Labor Day weekend, according to the latest monthly scans report from Chicago-based market research firm Circana.

Comparable Labor Day data has arrived, and the results – like much of this year – are “mixed,” according to the latest report from market research firm Circana.

The misaligned Labor Day holiday caused a deceiving sea of red in the latest weekly scans report from market research firm Circana.

Some top beer brands are experiencing a late-summer boost in spite of the category’s summer slump, according to the latest weekly off-premise scans from market research firm Circana.

Two of the beer category’s largest growth vendors reversed trends in the four-week period (L4W) ending August 9, according to the latest monthly report from market research firm Circana. Worsening grocery channel losses pushed No. 1 Anheuser-Busch InBev (A-B) into decline in the L4W, accelerating a pattern that began in July.