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Circana: Craft Posts 4-Week Dollar Sales Improvement to Start 2025

Circana: Craft Posts 4-Week Dollar Sales Improvement to Start 2025

Craft’s rolling four-week losses improved to start 2025, according to the most recent report from market research firm Circana. The segment’s off-premise dollar sales declined -3.1% and volume, measured in case sales, declined -4.6% in the four-week period ending January 26 (L4W) at multi-outlet grocery, mass retail and convenience stores (MULO+C). That marked an improvement over the prior four-week period (through December 29, 2024), when craft dollars declined -5.1% and volume declined -6.5%.

Additional Content

Circana December Report: Craft Grocery Losses Ease; C-Store Gains Accelerate

Circana December Report: Craft Grocery Losses Ease; C-Store Gains Accelerate

December sales reversed trends in different directions – mostly positive – among the top 30 craft brands tracked by market research firm Circana. While overall craft sales were squarely in the red in the multi-outlet grocery, mass retail and convenience stores (MULO+C) and grocery channel last month, the segment eked out growth in the convenience channel in both dollar sales (+3.7%) and volume (+1.8%) for the four-week period (L4W) ending December 28.

Circana Weekly Scans: Off-Premise Beer Sales ‘Building Momentum’

Circana Weekly Scans: Off-Premise Beer Sales ‘Building Momentum’

A few major beer category brands are clearly on the nice list this year. In his latest weekly report (data ending December 14), Circana EVP of BevAl Scott Scanlon noted that Constellation Bands’ Modelo returned to growth thanks to “perhaps a bit of holiday magic delivering early.”

Circana November Report: Craft C-Store Sales Turn Positive; Grocery Declines Deepen

Circana November Report: Craft C-Store Sales Turn Positive; Grocery Declines Deepen

Craft beer’s grocery losses continued to accelerate in November, according to the latest monthly report from market research firm Circana. The segment recorded high-single-digit declines in dollar sales (-8.2%) and volume (-9%) at grocery stores in the four-week period (L4W) ending November 30, Circana reported. Those losses mark an acceleration from the prior L4W period… Read more »

Circana Weekly Scans: Bev-Alc ‘Choppiness’ Continues Through Mid-August

Circana Weekly Scans: Bev-Alc ‘Choppiness’ Continues Through Mid-August

The unpredictability of weekly bev-alc scans continues to give the industry whiplash. The beer category recorded a -2.7% year-over-year (YoY) dip in dollar sales and 4.3% decline in volume for the week ending August 17, according to the latest report from Circana and the market research firm’s EVP of BevAl, Scott Scanlon.

Circana Weekly Scans: Bev-Alc’s Mid-July Declines Dampen

Circana Weekly Scans: Bev-Alc’s Mid-July Declines Dampen

Bev-alc scans improved in the latest week (data ending July 20), with dollar sales increasing 3% week-over-week (WoW) in Circana-tracked off-premise channels, the market research firm shared in its latest report.

Circana: Craft Losses Worsen as Summer Starts

Circana: Craft Losses Worsen as Summer Starts

Craft beer dollar (-9.4%) and case sales (-10.9%) straddled double-digit declines in the grocery channel for the four-week period (L4W) ending June 15, according to the most recent monthly report from market research firm Circana.