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Circana: Craft Posts 4-Week Dollar Sales Improvement to Start 2025

Circana: Craft Posts 4-Week Dollar Sales Improvement to Start 2025

Craft’s rolling four-week losses improved to start 2025, according to the most recent report from market research firm Circana. The segment’s off-premise dollar sales declined -3.1% and volume, measured in case sales, declined -4.6% in the four-week period ending January 26 (L4W) at multi-outlet grocery, mass retail and convenience stores (MULO+C). That marked an improvement over the prior four-week period (through December 29, 2024), when craft dollars declined -5.1% and volume declined -6.5%.

Additional Content

Circana Weekly Scans: Bev-Alc ‘Choppiness’ Continues Through Mid-August

Circana Weekly Scans: Bev-Alc ‘Choppiness’ Continues Through Mid-August

The unpredictability of weekly bev-alc scans continues to give the industry whiplash. The beer category recorded a -2.7% year-over-year (YoY) dip in dollar sales and 4.3% decline in volume for the week ending August 17, according to the latest report from Circana and the market research firm’s EVP of BevAl, Scott Scanlon.

Circana Weekly Scans: Bev-Alc’s Mid-July Declines Dampen

Circana Weekly Scans: Bev-Alc’s Mid-July Declines Dampen

Bev-alc scans improved in the latest week (data ending July 20), with dollar sales increasing 3% week-over-week (WoW) in Circana-tracked off-premise channels, the market research firm shared in its latest report.

Circana: Craft Losses Worsen as Summer Starts

Circana: Craft Losses Worsen as Summer Starts

Craft beer dollar (-9.4%) and case sales (-10.9%) straddled double-digit declines in the grocery channel for the four-week period (L4W) ending June 15, according to the most recent monthly report from market research firm Circana.

Circana: Craft Declines Accelerate in Final Weeks of Q1; YTD Dollar Sales -4.5%, Volume -5.7%

Circana: Craft Declines Accelerate in Final Weeks of Q1; YTD Dollar Sales -4.5%, Volume -5.7%

Craft off-premise declines accelerated last month, which should come as no surprise to anyone keeping up with March scans and data reports. In the last four weeks (ending March 23), craft beer dollar sales declined 5.1% year-over-year (YoY) and volume, measured in case sales, fell 6.4%, in Circana-tracked off-premise channels (total U.S. multi-outlet, plus convenience), according to the market research firm’s latest monthly report.