With today’s overcrowded shelves and endless bev-alc options, more and more suppliers are fighting for less and less retail space. Global Partners’ Mark Buonomo, New Trail Brewing’s Paul Gephart and Lawson’s Finest Liquids’ Matt Roth and Seth Talmon share tips for sticking out and getting one of those coveted placements.
Craft beer needs a vibe shift, and the Brewers Association (BA) is spearheading a campaign to make that happen.
There is more anticipation for Brewers Association (BA) president and CEO Bart Watson’s annual “State of the Industry” address this year due to intentional adjustments to the Craft Brewers Conference (CBC) schedule, which now places Watson at the end of the three-day conference’s content.
Calagione — along with Brooklyn Brewery VP Dave Duffy, The BWC Company director of analytics Dave Williams and Lowes Foods senior category manager Charles Slezak — discussed the evolving craft landscape and more during a panel discussion on “Retail Strategies for Craft Brewers.
One week after being named the Brewers Association’s new diversity ambassador, Dr. J. Nikol Jackson-Beckham presented to hundreds of Craft Brewers Conference attendees about the challenges of diversifying the brewing industry. “We all want to diversify craft beer,” she said, “but why is doing this so hard?”
In today’s craft beer environment, it pays to be a startup. According to Brewers Association chief economist Bart Watson, breweries founded after 2014 are driving the majority of segment growth. Those breweries collectively added 916,000 barrels to the category in 2017, which represents growth of 52.6 percent versus 2016. Breweries founded before 2014, however, added 285,000 barrels to the craft segment and collectively grew just 1.3 percent.
The Brewers Association (BA) wants more beer companies to adopt the “independent craft brewer seal.” To help the effort, the non-for-profit trade group, which represents the interests of small and independent craft breweries, tripled down on its promotion of the indie badge during this year’s Craft Brewers Conference, taking place in Nashville.
