Anyone looking for an answer to when craft’s current era of compounding hurdles and declines will come to an end received a reality check Wednesday during Brewers Association (BA) president and CEO Bart Watson’s state of the industry address, held at the start of Day 2 of the Craft Brewers Conference (CBC) in Indianapolis.
Around 10,000 industry members are expected to make the trip to Indianapolis for the 2025 Craft Brewers Conference and BrewExpo America (April 28 to May 1). The gathering takes place against a backdrop of growing headwinds for craft breweries and an overhaul of CBC’s host organization, the Brewers Association.
Calagione — along with Brooklyn Brewery VP Dave Duffy, The BWC Company director of analytics Dave Williams and Lowes Foods senior category manager Charles Slezak — discussed the evolving craft landscape and more during a panel discussion on “Retail Strategies for Craft Brewers.
One week after being named the Brewers Association’s new diversity ambassador, Dr. J. Nikol Jackson-Beckham presented to hundreds of Craft Brewers Conference attendees about the challenges of diversifying the brewing industry. “We all want to diversify craft beer,” she said, “but why is doing this so hard?”
In today’s craft beer environment, it pays to be a startup. According to Brewers Association chief economist Bart Watson, breweries founded after 2014 are driving the majority of segment growth. Those breweries collectively added 916,000 barrels to the category in 2017, which represents growth of 52.6 percent versus 2016. Breweries founded before 2014, however, added 285,000 barrels to the craft segment and collectively grew just 1.3 percent.
The Brewers Association (BA) wants more beer companies to adopt the “independent craft brewer seal.” To help the effort, the non-for-profit trade group, which represents the interests of small and independent craft breweries, tripled down on its promotion of the indie badge during this year’s Craft Brewers Conference, taking place in Nashville.
