After years of concern that cannabis and THC products could cut into bev-alc occasions, some of the bev-alc industry is starting to view THC-infused beverages as an opportunity. But not everyone is completely on board.
After eight months in market, available through direct-to-consumer (DTC) shipping and at live music venues, JuneShine is ready to bring Willie’s Remedy+ and its lineup of THC-infused beverages to retailers.
As major retailers Target, Circle K, Total Wine & More and others add intoxicating hemp beverages to their shelves, attorneys general from 37 states and two U.S. territories are asking Congress to ban the sale of unregulated, intoxicating THC products and “shut down this industry before it metastasizes further.”
Amid murky times for THC beverages in its home state of Ohio, the state’s largest craft brewery, Rhinegeist, is wading into the intoxicating hemp beverage category with Fuzzy Bones.
Garage Beer’s Jason Kelce on beer’s social connection; Hemp Beverage Alliance leaders on bans, tax revenue; Boston Beer’s Social Pop debut.
The ever-expanding and evolving THC-infused beverage space is getting an injection of star power from current and former NBA players.
THC seltzers, local sports partnerships and growing Boulevard’s new No. 1 brand are among the highlights of Duvel USA’s 2026 distribution convention, featuring skits mimicking popular movies and TV shows. The big news coming out of the meeting is Boulevard’s addition of THC-infused seltzers under its Quirk line.
As one joint is lit, another one is extinguished. I think that’s how the saying goes.
Tilray Brands’ 2026 first quarter – covering the all-important summer selling season – was “flat” due to the cannabis and craft beer platform’s Project 420 cost-savings initiative, Tilray chairman and CEO Irwin Simon shared Thursday during a call with investors and analysts.
Ohio Governor Mike DeWine has announced an executive order to ban all intoxicating hemp products in the state, effective Tuesday October 14.
Hemp-derived THC seltzer brand Delta Beverages recently unveiled a new visual identity and a marketing campaign that seek to “humanize” the brand while eliminating the stigma often associated with cannabis use.
Three years after the Massachusetts-based THC seltzer brand was acquired by multi-state operator Ayr Wellness in a $20 million deal, Levia is back in the hands of two of its original cofounders, Kristin Rogers and her husband Eric Rogers.
Texas governor Greg Abbott has signed an executive order mandating age restrictions on the sale of hemp-derived THC products, roughly three months after he vetoed a bill that would have outlawed the intoxicant entirely in the Lone Star State.
While the two Republican senators from Kentucky square off on how hemp could be regulated in the upcoming Farm Bill and conservative Texas lawmakers relitigate the state’s approach to intoxicating cannabis derivatives, another GOP congressman is laying the early groundwork for legislation to legalize it.
If beverage entrepreneurs somehow thought the THC drink business would be more “chill” than the non-infused side, they might soon learn a hard lesson.
