Tilray Brands chairman and CEO Irwin Simon had a message for Wall Street during the company’s full-year fiscal year 2026 earnings call: “We are no longer defined by one category, one market or one regulatory outcome.”
THC beverages reached $239 million in the 52 weeks ending April 4 2026, up 135% versus the prior year, and despite a looming ban, there’s thirst for more.
After years of concern that cannabis and THC products could cut into bev-alc occasions, some of the bev-alc industry is starting to view THC-infused beverages as an opportunity. But not everyone is completely on board.
Where most low-dose drinks come in at around 2.5 to 3 mg per container, Herb Light cuts that by more than half. But in the guise of a refreshing, session-friendly, non-alcoholic beer styled after classic American light pilsners, the concept is closer to “non-alcoholic-plus” than to a typical THC drink.
The hemp beverage industry is set to receive a one-month reprieve from a looming U.S. hemp ban, as Congress has voted to pass a continuing resolution pushing the deadline to December 11, sending the bill to the president’s desk.
If rapper Wiz Khalifa’s new THC-infused beverage Kush & Orange Juice connects with an audience anyway similar to the album that inspired it, expect this one to be a breakthrough release.
One of the ad industry’s most lauded firms is jumping into beverages with a low-dose THC drink modeled after classic American beer. Herb Light is billed as a “crushable super-low-dose light beer-styled brew” with just 1 mg THC per 12 oz. can. “Big taste, little high” is the tagline.
Check out news items initially reported in the Brewbound Insider Newsletter, including headlines from Asahi, Monster, Iron Hill and more.
Congress is getting more serious about finding a regulatory solution for the hemp beverage market, with two U.S. representatives filing a new bill today aimed at establishing a proper framework to allow brands to stay legal.
Cannabis beverage maker Uncle Arnie’s has raised a fresh $2 million on top of a round led by previous investors Mindset Capital and the investment office of Harry Rubin, the founding partner of Boston Beer Company.
Cann is bringing out a big name this summer, as investor and NBA Hall of Famer Dwyane Wade has collaborated with the cannabis beverage maker on a new golf-inspired release.
Hemp beverages may have earned a temporary reprieve from upcoming federal restrictions after the U.S. Senate passed a continuing budget resolution over the weekend that extends the deadline until December 11.
Despite a looming regulatory ban, hemp beverages are booming. The category grew 133% year-over-year between 2024 and 2025, according to a new report by the Hemp Beverage Alliance.
A collective of hemp beverage stakeholders and interest groups is attempting to unite the fractured industry under a new bill that could stave off the restrictions set to take effect in November and bring clarity to future regulation.
Cann is the latest brand to iterate out of cannabinoid-infused drinks while also doubling down in the months leading up to Congress’s November ban.
Four Loko-maker Phusion Projects has licensed some of its brand assets to Chuck It LLC for use on intoxicating hemp beverages.
Hemp industry advocates are celebrating the inclusion of pro-hemp language in a recent White House letter to Congress regarding a supplemental budget request.
