Category challenger light beer brand continues rapid 2026 growth across the Hoosier State
DENVER (March 17, 2026) Outlaw Light Beer, the No. 1 fastest-growing light domestic beer in the U.S., is continuing its rapid national expansion with new distribution partnerships covering the state of Indiana. Through collaborations with Zink Distributing, Mid-America, Orange County Beverage, Hedinger, North Vernon Beverage, Working Distributors, Craig Distributing, Little Bev and Bartholomew County Beverage, and by strengthening existing footprints with Indiana Beverage, Five Star and TA Smith, the beloved light beer is now reaching retailers, bars and restaurants across key markets throughout the Hoosier State.
From Indianapolis and Fort Wayne to Bloomington and the rolling farmland of southern Indiana, Hoosiers can now find Outlaw Light on shelves and taps statewide. Brewed in Colorado by Tivoli Brewing Co., the crisp, easy-drinking light beer delivers just 105 calories per serving and a smooth 4.2% ABVoffering exceptional flavor alongside standout quality and value.
Brewed with a straightforward approach and built for people who appreciate authenticity, Outlaw Light reflects the hardworking mindset and community pride that define Indiana. Whether it's a game of cornhole in the backyard, a bonfire with friends or a cold beer in the garage after a long days work, Outlaw fits naturally into the Hoosier way of life.
Indiana is a strong beer state with deep roots in both tradition and community, and that makes it an exciting market for us, said Ari Opsahl, CEO of Tivoli Brewing Co. and Outlaw Light Beer. As we continue scaling nationally, the goal is to grow with the right partners who understand their local markets. Our new and existing partners bring that knowledge and reach, and together were building the kind of foundation that allows a challenger brand like Outlaw to earn long-term loyalty.
Outlaw Light is currently in an aggressive growth phase, expanding from 6,750 retail placements in 2025 to a projected 32,500-plus placements in 2026 as the brand continues entering new markets across the country.
Outlaw is a solid product at an extremely competitive price, said Chris Zink, CEO of Zink Distributing. Its a brand thats easy to get behind because it delivers real value without sacrificing quality. Were confident retailers across Indiana will appreciate that balance, and we expect customers will respond to the approachable profile.
Chart-topping country artists Koe Wetzel and HARDY, both longtime fans of Outlaw Light, are also investors in the brand, supporting its continued national expansion. Retail promotions and tour-related collaborations tied to the artists are planned throughout 2026.
On March 28, Outlaw Light will make an appearance when HARDY brings his tour to Ford Center in Evansville. The show, featuring special guests Cameron Whitcomb and McCoy Moore, will include Outlaw Light promotions and brand experiences for concertgoers.
Outlaw Light brings a compelling brand story and a quality product that fits naturally in our market, said Andrew Weisner, sales manager at Bartholomew County Beverage. Were eager to distribute it because we believe it will connect with our retailers and the communities we serve.
For more information, please visit OutlawBeer.com. To find an ice-cold Outlaw near you, visit OutlawBeer.com/where-to-buy/.
ABOUT OUTLAW LIGHT BEER
Brewed by Tivoli Brewing Company, Outlaw Light Beer represents a legacy of resilience, innovation and craftsmanship. With roots dating back to 1859, Tivoli has endured Prohibition and natural disasters, emerging stronger each time to create exceptional beers. Outlaw embodies this spirit with its crisp, easy-drinking and refreshing profile, designed for those who appreciate hard work and good times. Recognized as a Rising Star in the 2025 Brewbound Awards, Outlaw Light is a better beer done right and is celebrated for pushing boundaries and delivering real flavor, quality and character. More resilient than the average beer company and more fun, Outlaw is a celebration of dreamers and doers, crafted with pride for everyones enjoyment. For additional information, please visit OutlawBeer.com or follow along on Instagram, LinkedIn and Facebook.
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