Brewers Association

Last Call: Spirits Lead Seltzer/RTD Label Approvals, Says BW166; July 4 Weekend Brings Out 53% of Consumers, CGA Reports

Last Call: Spirits Lead Seltzer/RTD Label Approvals, Says BW166; July 4 Weekend Brings Out 53% of Consumers, CGA Reports

Consulting firm BW166 reported that label approvals for seltzer and seltzer-like products are accelerating, with approvals trending at 334 per month compared to the 228 per month in 2020. More than half (53%) of on-premise visitors went to a bar or restaurant during the July 4 weekend, according to CGA, an on-premise market research firm.

More Than Half of Regional Craft Breweries Outside of Top 50 Declined in 2020; Sloop, Cape May, Zero Gravity, Others Grow

More Than Half of Regional Craft Breweries Outside of Top 50 Declined in 2020; Sloop, Cape May, Zero Gravity, Others Grow

Of the 121 regional craft beer companies beyond the top 50 — those that produce more than 15,000 barrels of beer annually and sell the majority of their volume through distribution — 67 recorded volume declines in 2020. That ratio — 55% — is a marked improvement over the 72% of top 50 craft breweries that posted volume declines.

Amid Pandemic Challenges, Majority of Top 50 Craft Brewers Post Production Declines in 2020

Amid Pandemic Challenges, Majority of Top 50 Craft Brewers Post Production Declines in 2020

In a year in which the COVID-19 pandemic robbed alcoholic beverage producers of on-premise occasions for the majority of 2020, and forced consumer purchasing to shift to off-premise retailers and e-commerce, 36 of the top 50 Brewers Association-defined craft brewing companies recorded volume declines, according to data published in the May/June edition of the New Brewer magazine. Those numbers were not unexpected given last year’s challenges.