Articles Tagged with 'Brewers Association'

Nielsen: Active Lifestyle Beers Offer Big Opportunity for Craft, IPAs Remain Dominant Style and Value Tops Volume

Nielsen: Active Lifestyle Beers Offer Big Opportunity for Craft, IPAs Remain Dominant Style and Value Tops Volume

Consumers are considering health and wellness more and drinking less but willing to spend more on alcoholic beverages when they do drink, members of market research firm Nielsen’s beverage alcohol team shared during last week’s Brewers Association Power Hour webinar. Here are three takeaways from Nielsen’s latest update on craft’s mid-year performance. Consumers More Mindful… Read more »

Hop Forward Career Fair Seeks to Diversify Massachusetts’ Brewing Industry

Hop Forward Career Fair Seeks to Diversify Massachusetts’ Brewing Industry

About 150 job seekers turned out Tuesday evening for the first-ever Hop Forward Career Fair, a networking event held at Mass Bay Brewing’s Harpoon Brewery in Boston’s Seaport District, with the goal of attracting candidates from under-represented communities into the craft beer industry.

Wrapping up the 2019 Great American Beer Festival

Wrapping up the 2019 Great American Beer Festival

About 60,000 people attended last week’s Great American Beer Festival in Denver, but the 2019 edition of national trade group the Brewers Association’s (BA) largest consumer-facing event may mark the last in which beer is the only featured alcoholic beverage.

Beer Growth initiative’s ‘Beers to That’ Campaign Launches in Austin

Beer Growth initiative’s ‘Beers to That’ Campaign Launches in Austin

After about four years of discussion, the stalled effort to launch a brand agnostic, pro-beer marketing campaign to improve category health officially kicked off today in Austin, Texas. The so-called Beer Growth Initiative, a coalition of the industry’s three trade groups — the National Beer Wholesalers Association (NBWA), Brewers Association (BA) and Beer Institute (BI) — as well as large and small beer companies also revealed its first slogan: “Beers to That.”

Aluminum Can Producers Warn of Price Increases, as President Trump Threatens to Increase Tariffs on Chinese Imports

Aluminum Can Producers Warn of Price Increases, as President Trump Threatens to Increase Tariffs on Chinese Imports

Barring a resolution before next week, President Donald Trump’s escalating trade war with China — and increased tariffs on aluminum can sheet — threatens to further impact U.S. beer companies’ bottom lines. On Friday, Trump announced via Twitter plans to increase tariffs on $550 billion of imported Chinese goods over the next two months in retaliation for China saying it would impose $75 billion in tariffs on goods imported from America beginning October 1. And aluminum can producers are bracing for the higher aluminum costs and passing them onto their customers.

US Senate Task Force Supports Permanent Excise Tax Relief for Brewers

US Senate Task Force Supports Permanent Excise Tax Relief for Brewers

The beer industry’s efforts to make federal excise tax relief for brewers permanent received a boost Tuesday when members of a bipartisan congressional task force expressed support for the cause. U.S. Senate Finance Committee chairman Chuck Grassley (R-IA) and ranking member Ron Wyden (D-OR) released a report from the Individual, Excise, and Other Temporary Tax Policy Task Force, which called for the Craft Beverage Modernization and Tax Reform Act (CBMTRA) to be permanently enacted.

Brewers Association: Mid-Year Craft Volume Growth ‘Steady’ at 4 Percent

Brewers Association: Mid-Year Craft Volume Growth ‘Steady’ at 4 Percent

Halfway through 2019, volume growth for small and independent U.S. craft brewers has remained steady at 4 percent, according to data released today by national trade group the Brewers Association (BA). BA chief economist Bart Watson, in a press release, characterized craft brewers’ low- to mid-single-digit craft brewer volume growth as “a similar pattern” to recent years.

Tickets Still Available for the 2019 Great American Beer Festival

Tickets Still Available for the 2019 Great American Beer Festival

Tickets for the 2019 Great American Beer Festival (GABF) are still available a day after going on sale to the public, despite the event’s history of quick sell outs. The slowdown in ticket sales for the Brewers Association’s (BA) largest consumer-facing event of the year, which takes place October 3-5 at the Colorado Convention Center in Denver, comes as craft beer volume growth has slowed to single digits over the last four years.

Power Hour: Nielsen Shares 2019 Craft Beer Consumer Insights

Power Hour: Nielsen Shares 2019 Craft Beer Consumer Insights

It’s an age-old question: What does a “craft beer drinker” look like? According to market research firm Nielsen, which presented findings from its newest “Craft Beer Insights Poll” (CIP) during a Brewers Association-sponsored webinar last week, the average weekly craft beer drinker is primarily male, between the ages of 21 and 44, and makes between $75,000 and $99,000 annually. However, those demographics are beginning to shift among less frequent consumers of craft, with 79 percent of women considering themselves monthly drinkers.

Brewers Association Names New ‘Public Relations Agency of Record’

Brewers Association Names New ‘Public Relations Agency of Record’

The Brewers Association (BA) has severed ties with longtime New York-based PR firm The Rosen Group. The Colorado-headquartered not-for-profit trade association representing small and independent U.S. craft brewers today announced it has chosen Backbone Media as its new public relations agency of record. Backbone, based in Carbondale, Colorado, supplants The Rosen Group, which had served as the BA’s public relations firm for more than a decade.

Video: Craft Brewers Discuss Ways to Elevate the Beer Category at SAVOR

Video: Craft Brewers Discuss Ways to Elevate the Beer Category at SAVOR

The Brewbound team hit the 2019 SAVOR event to ask several brewery owners — including James Beard Award winners Sam Calagione of Dogfish Head Craft Brewery and Rob Tod of Allagash Brewing Company — and other industry stakeholders how SAVOR and events like it help elevate the beer category.