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Boston Beer Q2 2024: Twisted Tea, Sun Cruiser Delivering Growth; Beer Suffering from Lack of Draft Focus

Boston Beer Q2 2024: Twisted Tea, Sun Cruiser Delivering Growth; Beer Suffering from Lack of Draft Focus

After a “soft” quarter, Boston Beer executives laid out the company’s plans for growth in the second half of 2024 and beyond during a conference call on Thursday with investors and analysts. Boston Beer – whose portfolio includes Twisted Tea, Truly Hard Seltzer, Samuel Adams, Angry Orchard, Dogfish Head and Hard MTN Dew – recorded shipments (sales to wholesalers) declines of -6.4% and depletions (sales to retailers) declines of -4.% in Q2. This followed a Q1 with shipment growth of +0.9% and flat depletions.

Jefferies Distributor Survey: Boston Beer a ‘Buy’ on Twisted Tea Dominance, Truly ‘Stabilization’

Jefferies Distributor Survey: Boston Beer a ‘Buy’ on Twisted Tea Dominance, Truly ‘Stabilization’

Boston Beer Company emerged with a “buy” rating following the results of financial services firm Jefferies’ 11th bi-annual beer distributor survey. Jefferies equity analyst Kaumil Gajrawala cited Twisted Tea’s dominance of the flavored malt beverage (FMB) segment, and the “stabilization” of Truly Hard Seltzer trends leading to less volatility, among the reasons for the improved rating.