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Jim Koch: Premiumization Still Possible, 4th Category Boston Beer’s ‘Niche’

Jim Koch: Premiumization Still Possible, 4th Category Boston Beer’s ‘Niche’

Boston Beer Company founder and CEO Jim Koch believes “premiumization is still out there and possible” for bev-alc producers. Koch shared the sentiment Tuesday during a fireside chat with Goldman Sachs analyst Bonnie Herzog while touting the “magic” of ready-to-drink (RTD) offerings and the potential for Lytt, Boston Beer’s new 15% ABV BuzzBallz challenger.

Boston Beer to Launch 15% ABV Lytt Electric Coolers

Boston Beer to Launch 15% ABV Lytt Electric Coolers

Boston Beer Company is launching LYTT Electric Coolers in five states this month. Lytt is a line of 15% ABV, malt-based, ready-to-drink (RTD) offerings sold in 6.8 oz. single-serve, glow-in-the-dark, resealable, plastic lightbulb-shaped containers.

Ball’s North American Can Supply Largely Spoken for Through 2030

Ball’s North American Can Supply Largely Spoken for Through 2030

Ball Corporation’s North American and European aluminum can supply will be hard to come by for the foreseeable future – into the end of the decade, CEO Ron Lewis shared during the manufacturer’s Q1 earnings call earlier this week.

A-B Q1 2026: Depletions +0.3%, Shipments -3.2%; Cutwater’s Rise Continues

A-B Q1 2026: Depletions +0.3%, Shipments -3.2%; Cutwater’s Rise Continues

Anheuser-Busch InBev (A-B) outperformed the U.S. beer industry in the first quarter of 2026, the company reported Tuesday. In the U.S., A-B’s Q1 depletions (sales to retailers) increased 0.3% year-over-year (YoY), which the company credited to “beer and beyond beer share gains and an improved industry.” Shipments (sales to wholesalers) declined 3.2%.

Cutwater and Surfside’s Triple-Digit Growth Boost Spirits Sales

Cutwater and Surfside’s Triple-Digit Growth Boost Spirits Sales

With recent warmer weather comes an uptick in bev-alc dollar sales, which flipped to positive (+0.5%) in the two-week period ending April 4 – a sequential improvement from -0.8% in the four-week window and -1.2% in the 12-weeks, according to the latest analysis of NIQ data from Goldman Sachs Equity Research.