Big Beer

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Athletic’s Bill Shufelt is Bullish on the Future of NA Beer – and the Beer Category

Athletic’s Bill Shufelt is Bullish on the Future of NA Beer – and the Beer Category

Athletic Brewing co-founder and CEO Bill Shufelt is “the most excited” he’s felt since founding the dedicated non-alcoholic beer brand. On the latest edition of the Brewbound Podcast, Shufelt shared what’s driving his hyped feeling, with a foundation he and co-founder John Walker laid about a decade ago.

Boston Beer Challenges $175M Court Award in Ardagh Can Contract Dispute

Boston Beer Challenges $175M Court Award in Ardagh Can Contract Dispute

Boston Beer Company claims it didn’t receive a “fair trial” due to “errors” throughout its breach of contract case with Ardagh Metal Group, which last month received a $175.5 million jury award, plus millions in pre-judgment interest.

Tilray to Sell Atwater Back to Former Owner Mark Rieth

Tilray to Sell Atwater Back to Former Owner Mark Rieth

Atwater Brewery will soon be back in familiar hands. The Detroit, Michigan-based craft brewery’s former owner Mark Rieth has signed a “definitive agreement” to reacquire Atwater from Tilray Brands.

Court: Boston Beer Owes Ardagh $191M in Aluminum Can Contract Dispute

Court: Boston Beer Owes Ardagh $191M in Aluminum Can Contract Dispute

A U.S. District Court has entered a $175.5 million amended final judgment – plus $15.5 million in pre-judgment interest – against Boston Beer Company for allegedly failing to purchase contracted minimums of aluminum cans from Ardagh Metal Packaging USA between 2021 and 2025, according to a June 1 8K filed by Boston Beer.

New Belgium Tops Big Beer Craft in 2025; Molson Coors Slides to No. 3 Behind A-B Portfolio; Blue Moon Down 881k Barrels in Decade

New Belgium Tops Big Beer Craft in 2025; Molson Coors Slides to No. 3 Behind A-B Portfolio; Blue Moon Down 881k Barrels in Decade

Kirin-owned New Belgium Brewing – including the Voodoo Ranger-powered New Belgium brand and Bell’s Brewery – now ranks as the largest non-Brewers Association craft beer family, overtaking Molson Coors’ craft brands, according to data released in the trade organization’s May/June edition of the New Brewer magazine.

Circana Weekly Scans: Cinco de Mayo Boost Missing; White Claw, Cutwater Leapfrog Legacy Brands in Latest Read

Circana Weekly Scans: Cinco de Mayo Boost Missing; White Claw, Cutwater Leapfrog Legacy Brands in Latest Read

Leapfrogging was the theme across beverage-alcohol last week, as several upstarts jumped over their stalwart peers in dollar sales, according to the latest weekly report from market research firm Circana. In the beer category, Mark Anthony Brands’ White Claw out-earned Molson Coors’ Miller Lite by $218,720 during the week ending May 10. In spirits, Anheuser-Busch… Read more »

Deloitte: Perceived Value, Not Just Price, Is Shaping Alcohol Purchase Decisions

Deloitte: Perceived Value, Not Just Price, Is Shaping Alcohol Purchase Decisions

The alleged drains on beverage-alcohol in recent years have been well-documented: health and wellness, legal cannabis, consumers’ propensity for the couch instead of the bar, Generation’s Z disinterest, GLP-1 drugs. But one other driver – consumers’ perceived value for price – may not be mentioned as much as the others, and suppliers can learn from… Read more »

Circana: Sales Weaken for Most Top 25 Vendors in L4W; Sierra Nevada, Athletic Buck Trends

Circana: Sales Weaken for Most Top 25 Vendors in L4W; Sierra Nevada, Athletic Buck Trends

Trends worsened through mid-April for the majority of the 25 largest beer category vendors at off-premise retailers, according to market research firm Circana. Total beer recorded dollar sales gains of 0.9%, while volume, measured in case sales, declined 0.7%, year-to-date (YTD) through April 19 at multi-outlet grocery, mass retail and convenience stores (MULO+C). In the last four weeks (L4W), those metrics decelerated to +0.1% in dollar sales and -1.4% in volume.