America Cider Association Elects 2 New Members to Board of Directors
Two new members have been elected to the American Cider Associations (ACA) board of directors, the hard cider industry trade group announced last week.
Beyond Beer
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Hard Cider in a Chapter Primed for Growth, But Needs to ‘Claim the Throne’
The 15th annual CiderCon took place in Chicago earlier this month, drawing about 850 attendees and cider industry members to the Windy City for the American Cider Association’s (ACA) annual industry conference and trade show.
Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%
Non-alcoholic (NA) beer claimed a record 4.2% share of beer category grocery sales during Dry January, according to an analysis by Bump Williams Consulting chief strategy officer Dan Wandel. NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1.
Additional Content
White Claw Maker to Build $400 Million Production Facility in South Carolina
Mark Anthony Brands — the maker of White Claw and Mike’s Hard Lemonade — plans to build a $400 million production facility in Columbia, South Carolina, according to a press release posted on Tuesday to South Carolina Gov. Henry McMaster’s website.
Aphria Leaders Share Vision for SweetWater
With the proposed acquisition of Atlanta-headquartered SweetWater Brewing Company yesterday, Canadian cannabis company Aphria believes it’s on the path to becoming a vice industry powerhouse.
White Claw Hard Seltzer Iced Tea Line Extension to Launch in March
Hard seltzer segment leader Mark Anthony Brands today announced plans to launch White Claw Hard Seltzer Iced Tea “in response to tens of thousands of passionate consumer requests for new flavors.”
Colorado Elects John Hickenlooper to US Senate; Recreational Cannabis Legalized in 4 States
John Hickenlooper — a Democrat, former Colorado governor and co-founder of Denver-based Wynkoop Brewing — will become the first craft brewer to win a seat in the U.S. Senate after defeating incumbent Sen. Cory Gardner (R.-Colo.) on Tuesday. “Clearly people are saying it’s time to turn the page, it’s time for a different approach,” Hickenlooper… Read more »
Molson Coors’ Net Sales Decline 3.1% in Q3; Company Sets Goal of 10% Share of Hard Seltzer Segment
Forget product, price, promotion, and all that. For Molson Coors Beverage Company, 2020 has been defined by three words that start with the letter P: persistence, perseverance and progress, CEO Gavin Hattersley said during the company’s third quarter earnings call today.
Bev-Alc E-Commerce Platform Saucey Merges with California Cannabis Delivery Service Emjay
Alcohol e-commerce platform Saucey and Los Angeles-area cannabis delivery business Emjay have combined to form Pacific Consolidated Holdings, the company announced today.
Boston Beer Stock Price Skyrockets Over $1K Post Q3 Earnings Report
After posting strong double-digit growth in shipments, depletions and revenues on the back of Truly Hard Seltzer and Twisted Tea in the third quarter, Boston Beer Company stock (SAM) topped the $1,000 mark for the first time ever, up from $371.12 at the start of 2020. As of press time (2 p.m. ET October 23), shares were trading at more than $1,066 (+15% and more than $145 than the previous day).
Northwest Cider Association Launches First-Ever Cider Club Quarterly Subscription Program
Announcing the launch of the Northwest Cider Club. The Northwest Cider Association, a non-profit trade organization representing nearly 100 cideries in Oregon, Washington, Montana, Idaho and British Columbia is launching a first of its kind, the Northwest Cider Club nwciderclub.com.
Heineken 0.0 Closes in on 2 Million Cases; Heineken Returns to Growth
Non-alcoholic brand Heineken 0.0 is pushing toward 2 million cases this year, Heineken USA chief marketing officer Jonnie Cahill shared during last week’s national sales meeting.
Heineken USA 2021 Plans: AriZona Hard Seltzer, a Tecate Branded Michelob Ultra Challenger
Hard seltzers, a Michelob Ultra challenger and a strong push for cans were among the key takeaways from Heineken USA’s national sales meeting held virtually Thursday across three regions.
Boston Beer’s Annual Brunch Focuses on Samuel Adams, Dogfish Head Non-Alc Beers
Boston Beer Company’s annual Great American Beer Festival brunch this year was, of course, physically distant. It was also less boozy than previous years. The latter point was on purpose. Among Boston Beer’s big innovations for 2021 are Samuel Adams Just the Haze IPA and Dogfish Head Lemon Quest, both non-alcoholic offerings.
Heineken USA, AriZona Reveal Sun Rise Hard Seltzer
Another major brewer is teaming up with a non-alcoholic beverage maker to create a hard seltzer. Heineken USA and AriZona Beverages’ Hornell Brewing Company are working together to launch AriZona Sun Rise Hard Seltzer nationwide in the first quarter of 2021.
MiddleCoast Brewing Releases Winter Hard Seltzer Variety Pack for the Holidays
MiddleCoast Brewing Company has extended the summer of hard seltzer into the winter. MiddleCoast is pleased to offer a Peppermint Bark and Ginger Snap hard seltzer variety 6 pack.
Brewbound Podcast: Hard Seltzer, It’s Just Another Word for Innovation
Large beer and CPG companies are trading on the equity of their top brands to try to get a piece of the $3.49 billion hard seltzer segment. The latest edition of the Brewbound Podcast brings together industry experts to discuss a slew of new introductions.