Beyond Beer

Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.

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Featured Beyond Beer Content

Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%

Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%

Non-alcoholic (NA) beer claimed a record 4.2% share of beer category grocery sales during Dry January, according to an analysis by Bump Williams Consulting chief strategy officer Dan Wandel. NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1.

Additional Content

Tip Top’s Kindred Spirits Series Bridges RTD Cocktails and Craft Beer

Tip Top’s Kindred Spirits Series Bridges RTD Cocktails and Craft Beer

Want to encourage craft beer drinkers to pick up a craft RTD cocktail? Try offering more beer. Now in its third release, Tip Top Proper Cocktails’ Kindred Spirits Series is a first-of-its-kind RTD brand and brewery collaboration that reimagines classic cocktails through the lens of craft beer.

Schilling Sues Incline Over Ownership of Cider ‘Recipes;’ Judge Grants Preliminary Injunction

Schilling Sues Incline Over Ownership of Cider ‘Recipes;’ Judge Grants Preliminary Injunction

A legal dispute between two Pacific Northwest cider brands is bringing into question what defines a “recipe” and how airtight – and specific – agreements between bev-alc brands and their manufacturing partners need to be. Schilling Cider has filed a civil complaint against Incline Cider and its parent company Compass Brands, LLC, alleging Incline breached a “recipe agreement” and shared confidential information with a competing company

‘Too Good To Pass Up’: Not Beer Launches THC Drinks

‘Too Good To Pass Up’: Not Beer Launches THC Drinks

It’s still Not Beer, but now with a buzz. Dallas-based beverage brand Not Beer is expanding beyond alcohol-free sparkling water for the first time with Not Beer Vibed, a 10mg THC/10mg CBD seltzer available online in 12 oz. slim cans.

Attracting Consumers Beyond the Liquid: Schilling Cider’s Top 2 SKUs Now ‘Climate Neutral’

Attracting Consumers Beyond the Liquid: Schilling Cider’s Top 2 SKUs Now ‘Climate Neutral’

Schilling Cider’s Excelsior Imperial Mango, the No. 2 hard cider in the Seattle-based company’s lineup and the “No. 1 fruited cider” in the U.S., is now “climate neutral.” As of this month, “any greenhouse gas emissions generated through the cider’s entire lifecycle” – from the production of Imperial Mango to its “disposal” – are entirely offset

A Round With: Bauman’s Cider Founder Christine Walter on the Evolution of Cider and Growing the Segment’s Pie

A Round With: Bauman’s Cider Founder Christine Walter on the Evolution of Cider and Growing the Segment’s Pie

Bauman’s Cider was created as a passion project by founder and head cidermaker Christine Walter, combining her family’s farm roots and abundance of apples with her love of science and fermentation. After a decade in business, Christine and her cidery are leaders in making high quality cider and finding ways to connect more consumers with the segment.

Drnxmyth Is Shutting Down. Here’s What Went Wrong

Drnxmyth Is Shutting Down. Here’s What Went Wrong

Drnxmyth, a pioneering startup in the ready-to-drink cocktail space, is shutting down. The closure comes after a number of challenges, including struggles to lower margins, a tough pivot from its original e-commerce focus, and difficulties in securing a viable wholesale path.