BEND, OR — Deschutes Brewery has promoted Sean Garvin and Tim Alexander to serve as assistant brewmasters for the company. Both have played vital roles in the brewery’s growth over the last several years, in such areas as operations, waste management, quality control and, of course, the brewing of damn tasty beers. Both were selected… Read more »
MillerCoors today announced it would be re-launching its its low-calorie brand, Miller64. The brand, previously MGD 64, features a refreshed look and will be supported with new advertising campaigns. You might remember when the company rolled out MGD 64 Lemonade last summer, but discontinued it after just three months on the shelves.
Boulevard Brewing Company today announced a marketing partnership with Sporting Kansas City, the local Major League Soccer (MLS) team. The partnership aims to connect each organization’s strong community ties through a variety of co-branded marketing initiatives around the theme: “Hometown Team-Hometown Beer,” according to the press release.
LOS ANGELES, CA – Gene Simmons, rock legend and media mogul, is parlaying his love for music into a new restaurant and entertainment venture called Rock & Brews(TM). The concept captures the excitement of live concerts in an authentically themed backstage environment including Rock & Brews’ “The Great Wall of Rock,” rock posters and rock… Read more »
FORT COLLINS, CO – New Belgium Brewing is pleased to announce that it will open the state of Michigan for distribution in late August, 2012. This will bring New Belgium’s distribution footprint to 29 states and the District of Columbia. The Fort Collins maker of Fat Tire has inked deals with 22 Michigan distributors to… Read more »
FORT COLLINS, CO – On March 24, 2012, Odell Brewing will release Shenanigans Oak Aged Crimson Ale, the brewery’s latest Big Bottle offering. Shenanigans is a ruby colored brew that was aged in oak barrels with just a touch of Brettanomyces. The subtle Brett character offers a hint of tartness to complement the rich malts…. Read more »
HOOD RIVER, OR – In 2008 Full Sail Brewing created their small batch Brewer’s Share series as an opportunity for each of their individual brewers to express their creations to be shared on tap exclusively in their pub. Since their crew came up with so many great beers, they decided to share a selection of… Read more »
You may have caught wind that Weyerbacher Brewing Co. introduced a spiffy new Jester logo, which now represents the ‘face’ of the brewery. The introduction of a new company logo, a colorful one at that, coincides with the recent announcement that a $1.1 million expansion to the current brewing facility will add 7,500 square feet… Read more »
Despite a U.S. beer landscape that now boasts the most breweries since Prohibition, the battle for domestic supremacy continues to be between Anheuser-Busch InBev and MillerCoors. But at a time when the industry share of “big beer”, while nevertheless powerful, is declining because of flight to craft beer and other forms of beverage alcohol, it… Read more »
IPSWICH, MA – Notch Brewing, brewers of American Session Beer, will release their Notch Saison in six packs on March 15th and celebrate two years of brewing. Notch Saison is the third year round offering from Notch, and will complement their flagship Notch Session Pils and Notch Session Ale. Notch will celebrate it’s anniversary at… Read more »
As winter winds down, we wanted to dig deep into the depths of our beer fridge for another seasonal review. We couldn’t think of a more apropos way to wave goodbye to winter than with Cisco Brewers ‘Winter Shredder.’ Shredder pours a deep mahogany color with ruby-reddish hues. A frothy, tan-colored head sticks to the… Read more »
KAILUA-KONA, HI – Craft beer drinkers in Alabama will soon be able to experience Liquid Aloha when Kona Brewing Company’s flagship Longboard Island Lager and the rest of the portfolio will be made available throughout the state this spring. Alabama will mark the 31st state where Kona Brewing Co.’s beers are available.
Two craft breweries have released some very well-produced marketing videos this month. Earlier this week, Sixpoint Brewery unveiled its new website and featured a fresh video that tells the story of its newest beer, Resin. In the video, Sixpoint President Shane Welch breaks down the anatomy of a hop cone, likening it to a pine… Read more »
Craft beer sales are quickly approaching $1 billion in U.S. supermarkets and the U.S. brewery count is climbing towards 2,000. It’s no secret that 2011 was a phenomenal growth year for the craft beer industry, and now we have some year-end Symphony IRI data to back it up. The Brewers Association reported in January that… Read more »
