Earlier this month, Dogfish Head’s VP of Sales Adam Lambert shared with Brewbound.com some news on mid-year progress for the company. This morning, in a letter to the brewery’s wholesale partners, Lambert shared some additional numbers. Below are a few of the more important takeaways.
- “Through the end of June we are slightly ahead of our anticipated goal of reaching 171,000 bbls shipped by the end of 2012; shipments are up 33% over 2011.”
- “Core beer depletion growth is up 21% and accounts for 84% of our total CSE business. 90 Minute and 60 Minute still lead the pack with 28 and 24 percent growth respectively.”
- “Seasonals are growing at a record pace; with the addition of Tweason’ale our combined total seasonal CSE growth has reached 79% over 2011.”
- “The most exotic part of our portfolio, including our once a year 750 Ml offerings, accounts for 7% of our business and has grown 80% through the first six months of the year.”
- “Through June 52% of our beer is sold within 150 miles of the state of Delaware. Pennsylvania continues to be our number one market followed closely by Maryland, New York, Virginia and Florida. The single biggest distributor growth in pure CSE comes from our New Jersey wholesaler Hunterdon who have grown 48% year to date.”
- “Overall account base mix consists of 65% off premise and 35% on premise which is exactly where we goaled the business model for 2012. Off premise is growing at a pace of 26% and on premise at a pace of 35%”
- “At the moment we are focusing on business planning for both 2013 and 2014 building a model that, with your continued support, will allow us to grow at an average pace of 20% per year.”
Fueling much of the growth is the addition of 10 new, 600-barrel fermentation tanks. Below is a short time lapse video of the installation process.