A bevy of new advertisements for one of Boston Beer Company’s core Samuel Adams beers, Sam ’76, hit the brewery’s YouTube channel today. The commercials, which carry the tagline “I can taste my beer,” feature drinkers “finally” discovering taste in their beverage.
Anheuser-Busch is reaching back into the archives for its latest Bud Light ad campaign. The world’s largest beer company yesterday unveiled updated versions of the iconic “Real Men of Genius” radio ads that debuted in 1998 and ran through the mid-2000s.
Lighthouse Strategies — the company behind Cannabiniers and the Two Roots line of CBD- and THC-infused non-alcoholic craft beers – is closing in on its next brewery acquisition. Speaking to Brewbound, CEO and chairman Michael Hayford said the company could finalize the purchase of a craft beer company in the Great Lakes region of the U.S. before the end of June.
Mass Bay Brewing Company’s release of Arctic Summer hard seltzer also coincides with a search for the company’s first chief marketing officer, something co-founder and CEO Dan Kenary considers to be “the most important external hire” the 33-year-old company has ever made. Speaking to Brewbound, Kenary said interviews for a CMO are underway, and he hopes to hire someone who can “roll up their sleeves” and not “ask someone else” to do their work by the end of the summer.
BrewDog USA is outpacing the overall craft segment (which is up about 2 percent), growing depletions (sales-to-retailers) 114 percent through May compared to last year. Last month alone, the company sold 51,000 cases, according to chief revenue officer Adam Lambert.
An important summer selling period is drawing near, and Brewbound has you covered with some of the most recent category data from market research firms such as Nielsen and IRI, as well as industry trade groups the Beer Institute (BI) and National Beer Wholesalers Association (NBWA).
The vice president of Anheuser-Busch’s Beyond Beer division has departed the company, Brewbound has confirmed. Randy Ornstein — who oversaw the sales strategy for alcoholic brands like Bon & Viv spiked seltzer, and non-alcoholic offerings such as Hiball Energy – left the company on June 4. The reasons behind Ornstein’s exit are unclear, but a replacement has been identified and an announcement is expected later this month.
John Manfreda, the administrator of the Alcohol and Tobacco Tax and Trade Bureau (TTB), died Saturday, May 25, from a heart attack. He was 73. Manfreda had led the alcohol and tobacco industries’ regulatory agency since January 4, 2005.
The Alcohol and Tobacco Tax and Trade Bureau (TTB) this month announced the acceptance of a $420,000 offer in compromise from Constellation Brands’ Crown Imports LLC subsidiary. According to the TTB, between January 1, 2016, and April 25, 2019, Constellation used a third party to make illegal payments to retailers in an effort to secure draft beer placements.
A number of small brewery transactions have emerged this month, as craft breweries across the country fight to remain competitive in an increasingly more crowded industry.
A minority activist investor in Craft Brew Alliance (NASDAQ: BREW) has sent a letter to the brewery’s board of directors urging the company to consider a sale. David Cohen, the founder of Boston-based private investment fund Midwood Capital Management LLC — which owns about 2 percent of CBA’s outstanding shares and currently has about $70 million under management across 20 different small cap-stocks — believes CBA “must seek a sale to maximize shareholder value.”
Rich Lindsay has departed Finestkind Brewing LLC, the operating company behind the Smuttynose Brewing brand, after about 14 months as CEO, Brewbound has confirmed. Lindsay joined the North Hampton, New Hampshire-based craft brewery after it was acquired by Runnymede Investments in a foreclosure auction last March.
Eight years ago, Dogfish Head and Boston Beer Company teamed up to brew a collaboration beer for the annual SAVOR craft beer and food pairing experience. Today, the two companies announced the signing of a definitive merger agreement valued at about $300 million. The deal is expected to close in the second quarter. As part of the transaction, Dogfish Head co-founders Sam and Mariah Calagione will receive about 406,000 shares of Boston Beer stock (NYSE: SAM), valued at $314.60 per share, making them the largest non-institutional shareholders in the company, behind Boston Beer founder Jim Koch.
Craft Brew Alliance today reported its first quarter earnings results, which included a net income loss of $7.3 million and a 5 percent decline in total depletions. The net income loss was primarily driven by the previously disclosed $4.7 million charge that CBA elected to record as a result of settling a years-long class-action lawsuit over alleged “false and deceptive advertising” of its Kona Brewing beer brand.