Right Coast Spirits Appoints Jon Schwartz as Director to Lead Italian Ice's Aggressive Growth Strategy

FOR IMMEDIATE RELEASE

January 28, 2026

Utica, NY & Boston, MA — Right Coast Spirits, a JV between FX Matt Brewing and Barrel One Collective, is excited to announce the appointment of Jon Schwartz as Director of Commercial Strategy, effective January 1, 2026.

Schwartz brings more than 27 years of leadership experience in the beverage alcohol industry, with deep expertise in commercial strategy, distributor management, and brand development. His appointment reflects Right Coast Spirits' continued investment in building a scalable platform designed to support long-term growth.

In his new role, Schwartz will focus on portfolio-level commercial strategy, go-to-market planning, and evaluation of growth initiatives across the Right Coast Spirits platform. He will work closely with leadership and partners to ensure brands are supported by strong strategic direction and disciplined execution.

"Jon brings a rare combination of strategic thinking and real-world operating experience," said Fred Matt, President of F.X. Matt Brewing. "He understands what it takes to build brands in today's market and how to translate strategy into execution at the distributor and retail level. We're excited to have him focused on helping grow the Right Coast Spirits platform."

Founded in 2022, Right Coast Spirits builds distinctive, high-quality beverage brands through focused commercial leadership and strong distributor partnerships. Our latest and now largest brand, Right Coast Italian Ice, brings nostalgic, flavor-forward Italian Ice to a bold vodka RTD, and is the first brand nationally to launch in O-I Glass' 375ml Straightwall Drinktainer with RipCap closure. The combination of flavor, packaging, and differentiation drove 103% depletion growth in 2025, making Italian Ice a true breakout brand.

Looking ahead, the company is excited to continue expanding its portfolio through organic growth and selective partnerships with brand owners seeking strategic, commercial, or operational support.

For more information about Right Coast Spirits, please contact Jon Schwartz, [email protected].