BevNET, the industry-leading beverage media company, is announcing plans to release its first guide to the Craft Beer industry. The Brewbound New Beer Guide will be a key quarterly resource for U.S.-based breweries, distributors, and retailers looking for product exposure and a taste of what’s to come for new and seasonal beer releases. (Brewbound is BevNET’s web site covering craft beer).
With coveted floor space owned by multi-packs of light beer stacked high and wide, coolers jam-packed with ice-cold premium cans and bottles, and point-of-sale marketing offering up life-size cut-outs of bikini-clad women and professional athletes, convenience stores are the biggest off-premise retail channel for beer.
Call it a liquid gold rush. As the popularity of craft beer continues to grow and as the country’s 2,000-plus breweries continue to take market share from domestic brewing giants Anheuser-Busch InBev and MillerCoors, more business-minded craft enthusiasts are looking to get a piece of the action.
With sales of Yuengling skyrocketing to 2.5 million barrels in 2011, America’s oldest brewery decided it was time to give its television ads a makeover. Yuengling is again partnering with the Harrisburg, Penn-based advertising agency Pavone, for five new spots that are scheduled to air in the spring of 2013 across the brewery’s 14-state distribution… Read more »
Now that fall is upon us, Brewbound will be reviewing a few of this year’s autumn offerings. First up, Weyerbacher Imperial Pumpkin Ale from Weyerbacher Brewing in Easton, Penn. This is a unique offering for the category and checks in at 8 percent ABV. Follow the link below for the complete review.
One week after revealing plans to box a non-carbonated hard cider, the MillerCoors-owned Crispin Cider Company today announced new product introductions for its Crispin and Fox Barrel brands. The USDA certified organic “naked” lineup features a unique double fermentation process that includes the use of wine yeast during secondary fermentation and is yet another attempt… Read more »
Hoping to capitalize on one of the hottest package trends in craft beer, Wisconsin-based Stevens Point Brewery has added a four-pack of 16 oz. cans to its SKU mix with the release of Point Special Lager, appropriately dubbed ‘Big Charlie 16.’ Company spokesperson Julie Birrenkott said Stevens Point decided to introduce the new package after… Read more »
Drawing inspiration from their 2009 collaboration, Life & Limb, Sierra Nevada and Dogfish Head have once again teamed up to create a new brew – Rhizing Bines Imperial IPA. The hop-forward offering combines two different and distinct hopping methods that each brewer employs at their respective breweries.
PASO ROBLES, CA. – Firestone Walker Brewing Company today announced that it has begun brewing beer at its new state-of-the-art brewhouse at the brewery in Paso Robles on California’s Central Coast. The new 60-barrel brewhouse reflects Firestone Walker’s mission to continuously perfect the brewing process.
The 10th Anniversary edition of Samuel Adams Utopias — the high gravity offering from Boston Beer Company (BBC) that drinks more like a fine cognac than a beer – is shaping up to be a record breaker. Boston Beer founder Jim Koch is on a quest to, quite literally, blur the lines between beer and… Read more »
MillerCoors is known for packaging innovations like the vortex bottle, the aluminum pint, punch top cans and The Home Draft Box and now the company is adding boxed cider to that list. The country’s second-largest brewer today announced plans to release boxed, non-carbonated hard cider via the recently acquired Crispin Cider and Fox Barrel brands.
Brewbound is pleased to announce that Dale Katechis, the founder of Colorado-based Oskar Blues Brewery, as a speaker for the November 29th Brewbound Session in San Diego. In 2002, Katechis, a restaurant and brewpub owner, made a risky decision that would forever change the craft beer business: he canned it.
The craft beer rumor mill is churning again and the latest word on the street is that North American Breweries (NAB) is up for sale. Reuters, citing “sources familiar with the matter,” is reporting that New York City-based private equity owner KPS Capital Partners has put the NAB brand up for sale. One of the… Read more »
Craft beer took center stage last night at the Democratic National Convention (DNC) as Bill Butcher; the owner of Alexandria, Virginia-based Port City Brewing spoke on behalf of small business owners in support of President Barack Obama. “Our President has fought for small business owners and now it’s time to fight for him,” Butcher said.
