Millennial Favorites Combine: Craft Beer Apps

Millennials aren’t just one of the key demographics for craft beer; many of them are also mobile app builders. Cassandra Daily, a newsletter that features “relevant trends and cool social happenings of the day” noted on Thursday that these two millennial favorites are coming together in the form of craft beer apps and tools.

According to the newsletter, here’s what we should look out for:

Beertone wants drinkers to appreciate the aesthetics of craft beer.

Beertone uses color cards to represent the many shades of Swiss beers. The cards also feature information such as beer style, ABV, brewery of origin and food pairings. This tool aims to help drinkers appreciate the aesthetics of craft beer. Beertone’s first edition features 202 Swiss beers from 48 breweries, ordered by the lightest beer to the darkest.

Sourcing from a pool of more than 10,000 beers on, Beer Mapper, a soon-to-launch mobile app, creates a “beer space” that identifies a user’s beer preferences. By comparing beers against one another and weighing the value of variables such as style, flavor, texture and emotion, among others, the app continues to learn about a user’s taste and modify its results.

“Graduate student in computer and electrical engineering Kevin Jamieson, in yet another example of the applicability of math in popular culture, has applied an analytical algorithm to a worthy cause: mapping the universe of beer,” the newsletter said.

Beer Hunt adds a competitive dimension to drinking craft beer. The app enables users to “check in” for every beer consumed and tallies a “Total Craft Score” that awards points based on the number of beers consumed and the style and rarity of the beer. The app also features a “drink-o-graphic,” which stores and presents a user’s beer-drinking history.

“In the very likely circumstance that users don’t remember the details of their particularly refreshing third, fourth or fifth beers, they can consult their drink-o-graphics under more sober conditions,” the newsletter said.

Brewbound Job Board

The leading job board for the beer industry. Featuring hundreds of jobs from leading breweries and associated companies.

Brewbound Marketplace Listing

The Brewbound Marketplace features listings for equipment, services, and more. Post a listing today.

Brewbound's Database of Breweries

Brewbound's database of breweries includes thousands of breweries from around the world.

Beer Events Calendar

A public calendar of events that are happening in the beer industry

View calendar | Post Event
Cannabis Forum Summer 2020

New York, NY ● June 12th, 2020

Early Registration Open
Brew Talks Orlando 2020 (NBWA)

Orlando, Florida ● Oct. 6, 2020

Register Now
Brewbound Live Winter 2020

Santa Monica, CA ● Dec. 3+4, 2020

Early Registration Open
Brewbound Podcast

The Brewbound Podcast features interviews with beer industry executives and entrepreneurs, along with highlights and commentary from the weekly news. New episodes every Thursday.