3 Up 3 Down: NA On the Rise Across Off- and On-Premise; High ABV Losing Steam

3 Up 3 Down: NA On the Rise Across Off- and On-Premise; High ABV Losing Steam

Editor’s Note: 3 Up, 3 Down with 3 Tier Beverages is a quarterly insights series available exclusively to Brewbound Insiders, via the Chicago-headquartered, bev-alc-focused consulting and data firm. In this latest installment of 3 Up, 3 Down, 3 Tier consultant Danelle Kosmal analyzes data trends in flavor-forward bev-alc, high ABV offerings, pricing and more.

Anheuser-Busch Unveils Dana White-Backed Phorm Energy Drink

Anheuser-Busch Unveils Dana White-Backed Phorm Energy Drink

Anheuser-Busch InBev (A-B) has revealed its new energy drink line Phorm Energy, as the beer giant seeks to make its presence felt in a category that has become increasingly important, and unstable, to beer distributors in recent years. Using the tagline “We do the Work,” Phorm Energy aims to deliver “energy, hydration and focus” through a zero-sugar, four-SKU line of 16 oz cans in four flavors.

💀 New Belgium Leapfrogs A-B in Big Beer Craft

💀 New Belgium Leapfrogs A-B in Big Beer Craft

🍻 Big Beer Craft Production -4%; New Belgium Overtakes A-B; 📈 28 of Top 50 Craft Breweries Record Volume Growth; 🎙️ Bonus Pod: NB2A’s Kevin Asato; Yonder’s Caitlin Braam; 🗣️ ‘Big Alcohol has to Change with Them; 💰 A Look at Middle Tier M&A

Insider’s Week in Beer: 🍺 Buy a Round for Norm!

Insider’s Week in Beer: 🍺 Buy a Round for Norm!

This week’s beer goes out to Norm himself, George Wendt, which is both an easy choice this week, and one that’s well-deserved … as beer sadly loses another icon from the ’80s.

NB2A’s Kevin Asato on Supporting Black Brewers in Tough Times; Yonder Cider’s Caitlin Braam on Speaking to Many Audiences

NB2A’s Kevin Asato on Supporting Black Brewers in Tough Times; Yonder Cider’s Caitlin Braam on Speaking to Many Audiences

In a special bonus edition of the Brewbound Podcast, National Black Brewers Association (NB2A) executive director Kevin Asato explains how obstacles have mounted for the trade group’s members as diversity, equity and inclusion efforts have come under fire. Plus, Yonder Cider founder Caitlin Braam explains how experimenting with events at her brand’s taproom has broadened her hard cider brand’s consumer base.