Brewers Association Cancels In-Person Great American Beer Festival; Event and Competition Move Online

Brewers Association Cancels In-Person Great American Beer Festival; Event and Competition Move Online

The largest beer festival in the U.S. will not take place in-person in 2020 due to the COVID-19 outbreak. For the first time in the festival’s nearly 40-year history, the Brewers Association (BA) has canceled the 2020 edition of Great American Beer Festival, which was slated to take place September 24-26, and will instead move the event “to an immersive online experience” from October 16-17.

Brewbound Frontlines: Ecommerce Trends in Beer, FMBs & Cider

Brewbound Frontlines: Ecommerce Trends in Beer, FMBs & Cider

During this week’s Brewbound Frontlines livestreamed panel discussion at 3 p.m. ET on Thursday, May 21, we’ll discuss the pandemic’s effect on e-commerce and how brewers can optimize this channel with leaders from Rabobank, Drizly and GoPuff.

Russian River’s 2020 Pliny the Younger Release Generates $5.1 Million in Economic Impact

Russian River’s 2020 Pliny the Younger Release Generates $5.1 Million in Economic Impact

Russian River Brewing Company’s annual release of Pliny the Younger triple IPA drew visitors from 47 states and 14 countries and generated $5.1 million in economic impact to the local economy, an increase of 22.6% over the 2019 release, according to a study conducted by the Sonoma County Economic Development Board.

Nielsen: Beer Category Sales Top $983 Million For Week Ending May 9; Biggest Week in 2020 So Far

Nielsen: Beer Category Sales Top $983 Million For Week Ending May 9; Biggest Week in 2020 So Far

The Cinco de Mayo holiday helped boost the beer category to its biggest sales week in 2020 so far for the week ending May 9, as dollar sales in off-premise retailers topped $983.6 million, according to market research firm Nielsen. In fact, the latest one-week period is the highest sales week since last year’s July 4 holiday week, the firm reported.

Hard Seltzer Segment Could Make Up 10% of Beer Category Dollar Sales by Summer

Hard Seltzer Segment Could Make Up 10% of Beer Category Dollar Sales by Summer

The hard seltzer segment is on pace to capture 10% of the beer category dollar sales by this summer, according to Cowen analyst Vivien Azer. Last week, hard seltzer segment’s share of beer category dollar sales reached 8.8%, according to market research firm Nielsen. And there are no signs that the segment is slowing down.

Craft Beer Festivals Across the Country Go Virtual During COVID-19 Pandemic

Craft Beer Festivals Across the Country Go Virtual During COVID-19 Pandemic

The COVID-19 pandemic has altered nearly every facet of life and commerce, but one particular area stands to be gutted more than almost any other: large scale events. In the beer industry alone, event casualties are numerous, as the Brewers Association has now canceled three of its marquee events.

Brewbound Voices: Considerations For Those Contemplating Employee Ownership

Brewbound Voices: Considerations For Those Contemplating Employee Ownership

Craft brewers who care about providing innovative benefits, competitive compensation, and tools for employee engagement might consider employee ownership as a part of a strategy to achieve these goals. Employee ownership provides a way for the current owners to sell their shares and also to create a unique employee benefit whose value is tied directly to the success of the business.

Night Shift Shelves Plans for $12 Million Philadelphia Expansion Project

Night Shift Shelves Plans for $12 Million Philadelphia Expansion Project

Nearly nine months after announcing their plans for a new $12 million brewery and taproom in Philadelphia, the founders of Everett, Massachusetts-headquartered Night Shift Brewing today announced they have abandoned the plan and reached an agreement with their landlord to terminate the lease on the 130,000 sq. ft. facility.