With more than 9,000 craft breweries in the U.S., consumers are inundated with choice on retail shelves or when bellying up to the bar. To stand out, solidifying a brand identity is becoming increasingly important to differentiate from the pack. Brewbound Live will bring together three up-and-coming breweries with crystallized identities for a conversation on brand building on November 29 and 30 at the Loews Santa Monica Beach Hotel.
Pernod Ricard is boosting its agave portfolio with another tequila. The global wine and spirits company announced on Monday that it had acquired a majority stake in Código 1530 Tequila, the ultra-premium tequila co-founded by country music singer George Strait.
The average price per case of craft beer is up +4.6% year-to-date and “continues creeping into the $40+ per case range,” according to Bump Williams Consulting, citing NielsenIQ data through October 1. The average price paid per unit is up +2% compared to a year ago, the firm added.
Many new beverage-alcohol products on display at the National Association of Convenience Stores (NACS) trade show earlier this month in Las Vegas “[f]ocused on premiumization, convenience, betterment and enhanced flavor profiles,” according to Goldman Sachs senior equity research analyst Bonnie Herzog.
Off-premise craft beer sales through the first three quarters of 2022 are in the red (-5.1%), although trends have “slowly [creeped] toward break-even” through the summer months (July, August, September), according to the latest craft breakdown from Bump Williams Consulting (BWC), citing NielsenIQ data through October 1.
Boston-based Trillium Brewing Company is consolidating its production in Massachusetts and offering its original Canton facility as a turnkey operation.
3 Tier Beverages consultant Mary Mills and NielsenIQ’s VP of alcohol industry thought leadership Jon Berg discuss the 2022 summer selling season and look ahead to the remainder of the year. They share thoughts on craft’s recent struggles, style and format opportunities and more.
The last couple of weeks are a bit of a blur, and how couldn’t they be when you’re running the post-Labor Day acronym gauntlet: NACS, GABF, NBWA, BI, AFWB. OK, I missed one of those but that’s why Jess Infante is this team’s road warrior and deserves all the airline status. A weekly reminder of the top storylines of the week seems in order.
U.S. grocery chain giants Kroger and Albertsons are involved in merger discussions, which would create the largest supermarket chain in the U.S., Reuters reported.
Regional ciders are taking share, while hard seltzer is headed for rationalization, 3 Tier product team consultant Stephanie Roatis shares in the latest 3 Up, 3 Down analysis for Q3 2022.
Government affairs leaders from the largest U.S. beer manufacturers are gearing up for battles with the liquor industry over tax equalization in several states in 2023.
How do you innovate at scale beyond the IPA juggernaut? With the various IPA sub-styles accounting for nearly half of off-premise craft beer sales, leaders from Dogfish Head, Sierra Nevada, Atrevida Beer Co. and 3 Tier Beverages explore where the opportunities for growth are in other beer styles and how they’re building their product mix during a Brew Talks conversation in Denver. Plus, we break some news.
