3 Tier Beverages consultant Stephanie Roatis shares the beverage alcohol segments trending up (hint, Dry January did all right) and those on the downward swing in her quarterly 3 Up, 3 Down report.
In addition to soaring off-premise sales for non-alcoholic beer, imperial ciders – those clocking in at 8% ABV and above – also recorded an impressive amount of growth in scan data, as did cider producers at the regional level, Roatis said.
“Cider had a super transformative 2022 – we saw a lot of the dollars shift into regional players and move away from companies like Ace and Redd’s,” she said. “Cider experienced a volume decline of about 8% last year, but regional cider saw their off-premise dollars grow 22 points since 2018. So now regional players, largely in the Pacific Northwest, are making up about 54% of the category.”
On the down side of the 3 Up, 3 Down report, craft beer was flat, buoyed only by two styles: IPAs (+4.78% in the 13 weeks ending January 28) and American wheat (+1% in the same period). Eight of the segment’s top 10 styles declined in dollar sales.
In addition to Roatis’ report, the Brewbound team analyzes the Drake’s-Bear Republic craft-on-craft merger, breaks down Boston Beer’s full-year earnings report, questions why one of the largest craft breweries in the U.S. isn’t making non-alcoholic beer a focus, and calls for a moratorium on the use of “drinkable.”
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