Michael James Jackson Foundation for Brewing and Distilling Adds 7 Scholarship Winners

Michael James Jackson Foundation for Brewing and Distilling Adds 7 Scholarship Winners

Seven new recipients have joined the ranks of scholarship winners from the Michael James Jackson Foundation for Brewing and Distilling (MJF), an organization Brooklyn Brewery brewmaster Garrett Oliver founded in 2020 to further the careers of Black, Indigenous and people of color in the brewing and distilling industries.

Molson Coors Returns to Super Bowl with Coors Light Ad

Molson Coors Returns to Super Bowl with Coors Light Ad

Coors Light is going solo to Super Bowl LVIII in Las Vegas. Molson Coors CMO Sofia Colucci revealed last week during the company’s annual distributor convention in Orlando that the company would again purchase commercial time during the Super Bowl, and this year’s ad time would be devoted to Coors Light.

Athletic Expands Retail Presence in U.K. and Canada

Athletic Expands Retail Presence in U.K. and Canada

While Athletic Brewing Company continues to record exponential growth for its non-alcoholic (NA) offerings in the U.S., it’s not limiting itself to its home country. The Milford, Connecticut-based craft brewery announced expansion moves today for its business in both the U.K. and Canada.

Molson Coors’ Strategy to Turnaround Blue Moon

Molson Coors’ Strategy to Turnaround Blue Moon

Molson Coors is refreshing the Blue Moon brand in 2024, company leaders shared during its distributor meeting earlier this week. Blue Moon made a surprise cameo in February during Molson Coors’ first Super Bowl ad in 30 years, which helped grow display and drive social chatter. However the top-selling craft beer in the U.S. has still been down in scan year-to-date.

Molson Coors’ Innovation Strategy to Focus on Spaces with ‘A Right to Win’

Molson Coors’ Innovation Strategy to Focus on Spaces with ‘A Right to Win’

Molson Coors Beverage Company’s innovation strategy moving forward will focus on the segments where the company believes it has “a right to win.” Those areas include low- and no-alcohol beer, flavored adult beverages, whiskey, energy drinks and pure-play non-alcoholic beverages

Molson Coors Feeling ‘Game Changing Momentum’

Molson Coors Feeling ‘Game Changing Momentum’

Molson Coors is growing in every region, every channel and every major retailer in America, chief commercial officer Michelle St. Jacques shared during opening remarks Tuesday of the beverage company’s distributor convention in Orlando.

Bell’s Expands Oberon Family with Oberon Eclipse

Bell’s Expands Oberon Family with Oberon Eclipse

Bell’s Brewery fans across the country can now stay in the Oberon spirit through the colder months, with Oberon Eclipse, a nationally distributed fall and winter seasonal.